Do Chocolate Companies Advertise
Is the grass green, is the sea blue and is the sky a kind of dull gray and white colour?
Chocolate companies use a wide variety of advertising mediums in order to communicate their products and brands to UK consumers. Certainly a certain times of the year chocolate companies are one of the main advertisers across many advertising platforms:
TV Advertising
Chocolate companies advertise a lot on TV due to the entire captive audience being prospective customers. Certainly around holidays chocolate companies use TV advertising to paint that perfect picture of their chocolates making a holiday season complete. Christmas is the main public holiday whereby chocolate companies market their products on TV to convince us that the festive season is a family occasion, complete with the perfectly decorated Christmas tree, colour coordinated furniture, smiling well behaved children in a clean and organised environment and their chocolate taking pride of place under the perfectly decorated Christmas tree.
Radio Advertising
Radio advertising is not really used that much by chocolate companies, as they prefer the more visual approach to advertising their products. Anyone listening to the radio would be a prospective customer (some may be munching on a Snickers bar at that moment) but the visual adverts are more impacting for advertising chocolates.
Visual Advertising
Banner advertising, billboard advertising, signage are all big areas for chocolate companies to advertise on. As visual adverts are so targeted, they are the perfect platform for millions of pairs of eyes to view each day.
Sponsorship Advertising
Many chocolate companies do sponsor sports events around the UK and aborad as sponsortship advertising associates the brand of the chocolate with the sport. As Robinsons juice is associated with tennis or Red Bull with extreme sports, chocolate companies look to associate their different products with sports events.
Magazine Advertising
Magazines are a strong platform for chocolate advertising and have been for decades. Many of the top chocolate companies advertise in magazines of all kinds, and this creates good brand awareness for the confectionery type (chocolate or other sweet products).
Choosing An Advertising Agency For A Chocolate Company
There are hundreds of advertising companies around the UK available for chocolate companies to choose from. Selecting an advertising company that is skilled and experienced in the advertising medium is important (TV, radio etc.) but another important factor to bear in mind is their experience.
Does the advertising company have any experience of working with chocolate companies, have they worked with confectionery companies in the past, to what extent and how successful were they? Do they know much about marketing of chocolate or confectionery?
These are all questions that need to be considered before approaching them for a meeting.
Compare Advertising Prices For Advertising Chocolate Products
All advertsing companies set their own fees, depending on their size, the number of staff they have, their overheads etc. they will set their own fees for the campaign based on the costs of the campaign plus management costs.
Advertising companies that have large offices in the center of London will charge a lot more than a smaller advertising company in Nottingham mainly because of their running costs. This does not mean that the advertising campaign will be better or more successful, just that the staff get better pay and the directors have nicer houses.
It is wise to shop around, as you may well find an advertising company charging 70% less that can produce better results quicker.
For free advice and quotes from advertising companies that have experience in working in the chocolate and confectionery industry, just fill in the form above.