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Advertising For Universities

Does Your University Need Advertising Support?

If your university needs help with advertising, then it is wise to talk to advertising agencies that have experience in doing advertising for universities.  For free advice and quotes from advertising companies with university marketing experience, just fill out the form opposite.

Do Universities Need To Advertise?

Universities need lots of students, as lots of students means lots of university fees.  For this reason, universities need to use marketing and advertising to promote their courses and facilities.  It could be the night culture that draws in new students. it could be specialist courses (or courses that are highly acclaimed), it could be the sports (such as Loughborough university) facilities; but all universities have something to boast to draw in new students.

Universities need to advertise for job vacancies, to draw in new proffessors or teachers, drama experts or speicalist foreign language teachers.  These all need to be advertised either online or in local newspapers.

What Kind Of Advertising Should Universities Use?

There are many forms of advertising available to universities, depending on what is needed will denote a different kind of advertising:

  • TV Advertising - Most universities do not use TV advertising except for key national events due to cost
  • Magazine Advertising - Most universities do use local magazines and newspapers to advertise courses or jobs
  • Internet Advertising - Most universities do use PPC advertising for universities to target new students
  • Radio Advertising - Most universities will use local radio advertising from time to time
  • Local Advertising - This could be billboard advertising, flyer distribution, sponsorship advertising etc.

Advertising for universities does not have to be uber expensive, it can be very targeted or very open depending on what specifically is being advertised.

How Much Does University Advertising Cost?

Advertising for universities does range in cost depending on a number of factors:

  • What advertising medium is used (TV, radio, internet etc.)
  • What advertising agency is selected
  • How long the campaign is set for

Choosing The Right Advertising Agency For The University

As there are thousands of advertising agencies around the UK, it is wise to select one that has experience in doing advertising for universities.  Experienced agencies will be able to hit the ground running, being able to advise on the best advertising medium and getting quick results from the campaign.

Does Your University Need Advertising Support?

If your university needs support and help in setting up and/or running a university advertising campaign; just fill out the form above and we will get you some free advice and quotes from advertising agencies that have experience in advertising for universities.

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