The West Is Slower To Take Up Social Media Than The East
According to a report published by accountancy firm KPMG, businesses in developing economies such as China, India and Brazil are 20% - 30% more likely to use social media than companies in the west (such as the UK).
According to reports, around 48% of companies in the UK use social media websites such as Twitter and Facebook to communicate with supplier against 83% in China.
Why Is This The Case
Many businesses in other countries are using social media websites for messaging over e-mail.
Of course security is still a factor to be considered, but many companies are considering how e-mail is going to be used as times goes on. Will e-mail be phased out?
Development Of Social Media
Social media is still relatively new in the realm of marketing and we have seen Facebook receive offers to be incorporated into larger businesses (which so far have been declined). Social media is certainly growing and does seem to be more than the latest buzz, as it grows and incorporates both the consumer and business world in one.
What does the future hold, is social media going to become the new e-mail system? Are social media websites going to come together to create a central social media website? Time will tell.