Who Uses E-mail Marketing?
Many companies use e-mail marketing to communicate with their customers, employees and would-be customers.
A few businesses that use e-mail marketing:
- Insurance Companies
- Wine Clubs
- Government Departments
E-mail marketing is used by almost any industry sector you can think of for a variety of applications from sales to administration.
What Is Involved With E-Marketing
E-Marketing companies provide a range of services which can be taken advantage of for any application that is required:
- Design of e-mails
- Provision of e-mail addresses
- Systems (the actual sending out of the e-mails)
- Reporting software (showing number of e-mails delivered, opened etc.)
E-mail Marketing And Sales
E-marketing is a great way to communicate a sales message. There is speculation as to the legality of sending sales e-mails; however most e-marketing companies can offer ‘opt in’ e-mail addresses. These are e-mail addresses they have ‘obtained’ that they will sell on. Data purchase (purchasing the e-mail addresses through a third party is fine, but there will be questions as to how the data was obtained – as e-marketing companies are very wary of spam lists etc.).
Is E-Marketing Done In The UK?
There are lots of UK companies that offer e-marketing services. Some companies offer just the sale of e-mail addresses, some just the sending system, and some both. There are many overseas companies that are offering legitimate e-marketing services, but it may be best to stick to UK companies (for piece of mind).