E-Marketing is becoming very popular as more and more companies are providing e-marketing systems more companies are dipping their toe into the water.
The main reason is that is it is very quick and simple to get set up; and is a very cost effective way of getting bespoke communication sent to your customers/staff/audience.
How Much Does E-Marketing Cost
Different companies charge in different ways however the general costs involved would be based on the following:
- Cost of e-marketing data (normally a cost per e-mail address
If you do not have the data you wish, then you can purchase it via an e-mail company, or from a data provider. This is based on a cost per record (the more you buy, the cheaper they are).
- Cost of sending per e-mail
Most e-marketing companies charge a set cost per record (which varies but tends to be under $0.10) or a monthly charge for sending within a certain number (this could be 100,000 e-mails or 200,000 e-mails).
- Set Up Costs
Some e-marketing companies provide a system that is controlled and run by you, for which they will charge a one off set up cost and then you are free to send e-mails through their systems.
All e-marketing companies are different, so it is work looking around and comparing different options in order to get the best deal.