Full Service Marketing is a fairly broad sweeping term to sum up marketing companies that can offer all creative marketing services under one roof.
What Is A Full Service Agency?
Many companies are looking to outsource all of their creative marketing to an agency that can help them plan, develop and expand their marketing program. Whether you already have a current marketing program in place, or are looking to get one set up from scratch, a full service marketing agency can handle all of the campaign for you.
What Services Are Provided By a Full Service Agency?
Full service marketing companies normally cover just the creative and writing services involved with marketing. This would include some or all of the following:
- Website Design
- Graphic Design (Graphic Design, Leaflet Design, Logo Design, Packaging Design)
- Corporate Branding
- PR
- Web Development
- Internet Marketing
- SEO (search engine optimisation)
What Are The Benefits Of Using A Full Service Agency?
There are a few benefits with using one company for all your marketing; however the main ones would be control and communication. The fact that one agency is responsible for the overall campaigns; means that they can give you feedback and strategy as to how the campaigns are going and where they are going. There will be no blame shifting if something is not ready and not their responsibility.
What Are The Costs Involved In Using A Full Service Company?
All marketing agencies vary and as such, prices from full service marketing companies will vary depending on their experience, the kind of overheads and staff number they have etc.
It is good to compare quotes from a few different full service marketing companies in order to get a range of different marketing options, but also to compare quotes.