Quality Is The Name Of The Game
There are graphic designers and there are graphic designers.
Have you ever had a look at graphic designers blogs; their newsfeeds of the work they have done. Have these inspired you or made you think 'wow, that is good'?
Graphic designers come in all shapes and sizes, from ex students that have just left university, design agencies (of which there are thousands) and the really great designers.
The difference is the work they produce.
Is Normal OK
Many graphic designers produce some very nice work, nothing wrong with it. It looks good, works OK and does not really offend. However there are thousands of design agencies producing this kind of work; nothing overly awe inspiring or jaw dropping, but just OK.
Are you paying for something to be OK, are you paying good money in order to look like everyone else. You get a new brochure designed to showcase your new aircraft. It looks nice, good picture, well written, but is that it? You have spent millions on the new aircraft and you want the brochure to be inspiring. You want people to really feel they are in the cockpit, they are sat in the seats and want to be part of the experience.
Are you happy to settle for something that is OK?
Why Not Choose Something Fantastic
Great graphic designers can take design to another level. Not just through their photography, the lighting, the resolution, but the creativity that is put into the overall design.
Your competitors may have something similar, that looks nice, looks inoffensive and does what it is supposed to. Why not get your designer to produce something truly great, something that stands out in the crowd?
Find A Great Graphic Designer
Great graphic designers do not grow on trees, there are thousands of designers out there, but finding one that can truly inspire you may take some looking around.
It is always good to compare designers, get ideas and approaches, have a look at their work, talk about their experience in your industry and talk about price (something you cannot avoid discussing).
Sometimes in finding the right graphic designer, you may have to look a little further; maybe at the other side of the UK, maybe overseas. The key is getting the right result and sometimes the right designer for you may be based outside of the UK?