How much does a PR agency cost?
The cost of a PR agency will vary greatly depending on the level of service you require, and for the size and scope of your campaigns. The benefit of using Marketing Quotes to find a PR agency is that you’ll receive up to 5 different quotes from PR agencies that are competing against each other for your business, which will give you a good idea of the price to expect, whilst being competitive.
A good PR agency will have a discussion with you to identify exactly how much their services will cost based on the coverage you want. There are many high profile agencies that work with top global brands that will charge high fees based on their track record and portfolio of clients, however they may not be as well suited as a cheaper agency. Many have worked with celebrity figures or FTSE companies and set a higher price based on this alone.
Depending on what sort of business you are, what sort of media you are targeting and what sort of background the agency has will determine how good they will be at getting you the results you need.
What advice can you give me?
The best advice is to take a look at a PR agency’s client testimonials and what other people are saying about them, especially others in a similar industry or business size as yourself. Ultimately skills and experience will be vital in giving you the best value for money, and a PR agency’s track record may end up being more important than the price alone.