PR For Your Medical Business
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The industry in the UK is huge, and comprises not just of the NHS with all its support services, but healthcare suppliers, drug manufacturers, equipment, medical uniforms, the list goes on.
Being involved in this industry means that you really need to work with an agency that either has a background of the medical/healthcare market, or they work specifically with companies within the industry. It makes no sense to work with a PR company that has experience in the music industry if you are a dentist.
Industry Media Support
There are many media firms in the UK that do have a background of this sector; either a few clients or they work specifically within the health industry.
Companies that do can quickly get your campaigns running as they will know (more or less) what sort of company you are, what sort of products you have and what sort of publications are right for you to be featured in. They will have ties to publications such as the BMJ and other central pharmaceutical journals.
There are a wide range of PR agencies around the UK that know the sector and have medical marketing experience; however it is advised to work with an agency that is local. Firstly this helps with any meetings that you need to arrange with them; but also, you can build a closer working relationship with the agency.
It is good to meet the consultant that will be handling your campaign, so as you can get a feel for the sort of clients in the medical/healthcare sector that they are working with. This will ensure there is no conflict of interest between you and other clients they are working with; but also a feel of how they can support your campaign in the best possible way.
Media companies in this sector offer broadly similar services; however PR prices do vary. This is normally based on the size of the agency, but also the experience of the staff. Generally larger companies will have higher overheads than the smaller ones; and as such charge higher fees. PR companies that have consultants that perhaps have a background in the healthcare industry (whether it be directly working for a dental company or pharmaceutical company) may charge a little more due to the expert advice available.
It is always good to compare quotes from agencies so that you can be assured of getting the best agency for your money. The cheapest does not mean the best, but comparing and getting different ideas and options is highly advised to shop around.