Does Your Accountancy Firm Need Marketing Support?
If your accountancy firm is looking for help with marketing, then you are best talking to marketing agencies that have experience in the financial industry and working with accountants. Just fill in the form opposite to get free advice and quotes from marketing agencies that know about marketing for accountants.
Do Accountants Need To Use Marketing
The UK has tens of thousands of accountants, from the 4 largest accountancy firms based in tax havens (Deloittes, PWC, Ernst & Young & KPMG) down to freelance accountants that work from their homes.
The reason that accountants need to use marketing is because of the competition in the accountancy industry - as there are so many accountants around, each needs to use their own forms of marketing in order to attract in new business (new clients).
Marketing is essential practice for almost all accountants (other than 1 man bands that only work with 3-4 clients that come on recommendation) and something that every accountant needs to consider in one shape or another.
Marketing Options For Accountants
There are many different forms of marketing available to accountants, some are essential and some are optional. Marketing tools are a bit like weapons in an arsenal, selecting the right weapon for the fight (or the right tool for the job - in building terms).
Websites For Accountants
In today's technological world, websites are an essential tool for any business; 10 years ago it did not matter if you had a website or not, 20 years ago no-one had a website, but now they are needed.
People expect to see a website, and the website has to be good, appealing, informative and inspiring. A website is an accountants shop window, showing people what the accountancy firm are like, what they can offer, why you should use them instead of someone else, provide testimonials etc.
Concerning website for accountants, any accountant (from a top international firm down to a freelancer) needs to have a website in order to showcase their services and show their presence on the web.
PR For Accountants
Public relations is a very effective tool for almost any accountant of any size; as it is very targeted, fairly low cost and quick to show returns, it is considered to be one of the most powerful marketing tools. Many PR agencies have cashed in on the fact that accountants need PR and have specialised to help with accountant marketing, providing specialist PR for accountants.
PR can be used both online and offline, both being powerful in their own way and of course the online PR helps with the SEO of an accountants website.
SEO For Accountants Websites
The difficulty that many accountants face is that the competition from other accountants, recruitment firms, software firms and other areas linked to accounting cause their websites to get lost in the sea of the internet. SEO for accountants is very important in order for accountants to stand out and be recognised on the web.
So much business is now conducted on the internet these days (rather than referrals or post) that if accountants are not visible, then clients go to their competitors.
PPC For Accountants
Paid advertising is a quick way for accountants to get onto page 1 for their search terms/keywords. SEO is a great way to get visitors to a website, but SEO needs to be done for (sometimes) many search phrases that it is very expensive and time consuming process to get up on search results. PPC for accountants can get instant visibility for any keyword or search phrase within minutes making it a short cut to page 1.
Telemarketing For Accountants
Many accountants find that telemarketing is a great way to generate new prospective clients. Most accountants would use telemarketing for outbound calling (B2B telemarketing) to generate new leads and business prospects. Telemarketing for accountants can be a very effective way to quickly generate meetings and new business enquiries
For smaller accountants, telemarketing can be a very quick and effective way to find new and local clients, and there are several telemarketing companies that have experience in calling for accountants.
Brochures For Accountants
All accountants (with the exception for freelancers) need to have brochures, either to showcase their services, give as a company profile, brochures for events or updates etc. Brochures for accountants can be very effective marketing tools, in a world that is becoming more and more online based, people still like to touch and feel a hard copy (rather than read a PDF on the computer).
For free advice and quotes from marketing companies that work with accountants and have experience in any of the above areas of marketing for accountants, just fill in the form opposite.