Marketing For Universities
Does Your University Need Help With Marketing?
If your university needs help with marketing, then you are best talking to a marketing agency that has experience in doing marketing for universities. For free advice and quotes from marketing agencies that have experience in university marketing, just fill out the form opposite.
Why Do Universities Need Marketing?
Universities are not commercial machines (in the same way as main stream businesses are) however they still need to 'communicate' a message. For this reason, there is a host of marketing that is needed (an informative website, brochures and leaflets, PR, e-marketing, graphic design for banners or panels, internet advertising & promotional advertising etc.
Universities are always looking for new students and most have thousands of students (both full time and part time) that attend the university, therefore need to know what is going on from a day to day basis (e-marketing updates regards classes/lectures, website notifications about events etc.).
Websites for universities are essential, both for marketing and promotion of courses, but also in communicating information about current events to enrolled students. Many university websites have intranets (internal internets that students can use for e-mail, counselling, updating class information or questioning teachers directly etc.) which are built into the main body of the website. There are numerous companies that offer website design for universities and they have a good idea of the kind of features that the website needs (which are normally different to commercial companies or businesses).
All universities have brochures, leaflets, student club information, new course leaflets, information about forthcoming events etc. All of these need to be designed and produced into hard copy, which is the job of graphic designers. There are many designers that can help design brochures for universities along with a range of other graphics material for internal use on campus.
Advertising For Universities
Most universities use advertising in one form or another. It could be advertising in a local magazine or newspaper, internet advertising (PPC) or radio advertising. Advertising for universities is essential in drawing in new students (that pay fees) and encouraging growth of courses and syllabuses.
PR For Universities
Public relations for universities is something that is very important, as it is part of a necessity. The university needs to be able to communicate with the mainstream media, react to issues or problems, promote and communicate important announcements. PR for universities is normally very involved, something that requires either a full time internal PR person, or an agency that is putting in a lot of time as they talk to the local or national press.
Choosing A Marketing Company For A University
Selecting a marketing agency for a university needs to be done with experience in mind. There are tens of thousands of marketing agencies around the UK, and some are better than others. It is strongly advised for universities to select a marketing agency that has experience and understanding of marketing for universities, to get the best results.
Compare Marketing Prices For Universities
Costs are always going up, and universities do have to keep to budgets, therefore it is always wise for universities to shop around and compare marketing prices, rather than sticking with the same marketing agency. Many universities have a 'pool of suppliers' that they can get quotes for - and the one that has capacity and can 'do a deal' is the one that is selected for the project.
Does Your University Need Marketing Support?
If your university needs marketing support and help, then you are best talking to an experience marketing agency that understands about marketing for universities. Just fill in the form above and we will help you find a marketing partner to talk to and get free advice or quotes for marketing.
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