What Is Packaging Design
Packaging design is a design service carried out by graphic designers to produce and create a design for a product or item.
There are a wide range of products that use packaging, each one uniquely designed by a designer or design team for a customer.
Popular items may include:
- Food Packaging
- Retail Product Packaging
- Consumer Product Packaging
- Beverage Packaging
- Computer Product Packaging
Anything that you can buy in a shop (or most things) would have had packaging designers put together a unique design based on the company brand and also the product.
What Is Involved With Packaging Design
When designing a package, thought has to given to a number of areas:
- The size of the product
- How the package would be opened
- The material that would be used
- If a food product - ingredients, calories, weight, consumer rights address etc.
- Space for a barcode
- Company logo/brand
There is actually quite a bit involved with the design side of things; putting this all together yet still making the packaging appealing to the customer.
Are There Many Packaging Designers In The UK
Indeed many graphic designers offer packaging design services as well as there being specialist packaging design companies. In fact a search engine check brings up 1,090,000 pages of results, so indeed there is a lot of information to go through. There are several thousand designers in the UK that can offer design services.
It is suggested to compare a few quotes (without spending a lot of time looking at different designers websites and clicking through pages of portfolios) from relevant designers. Normally companies look for the following criteria in a logo designer:
- Someone local - so you can pop over to visit them
- A designer that knows your industry - just helps in there not being a learning curve
- Someone cost effective.- comparing a few quotes will help you find the best deal.
If you have a few products that would require designed, it is best to use the right designer for the job (as opposed to just the first name you come across).
By using the quick form opposite you can get some free advice and quotes from local packaging designers to compare.