Selecting A Packaging Design

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Before going to a packaging designer, you need to have a understanding of what sort of packaging you are after.  

Selecting a packaging design that will promote sales is important.  however there are a number of factors that you should consider.

Very often, consumers will buy a product based on the packaging and the packaging alone.  It may be some food in the supermarket or a new cosmetics product that jumped out at them.

5 Things To Consider With Your Packaging Design

Here are 5 things to consider when reflecting on your packaging design:

• Is the design agency experienced in you product (food packaging, drinks, cosmetics etc.)?
• Is the design agency cost effective against others you have spoken to?
• Is the design clear, is the message clear and will it appeal to your target audience?
• Is the design a good quality, does it look modern and reflect your brand?
• Is it made with collaborative efforts from a team, each contributing to the end design?

These are things to consider before you even talk to designers, as the design agency will need a starting point.  If you can help them and work with them, you should get the packaging that works best for your product.

Are Ingredients Clearly Visible?

If your packaging is very small, the text showing the ingredients may be too small.

Not everyone has 20/20 vision and there is a legal requirement to make ingredients visible.

Choosing A Packaging Designer

All packaging designers in the UK are different, all with different design experience and different industry experience.

The packaging designer will ask a number of questions based around what you have in mind for your product so it would be good to have some ideas in mind before hand

An option would be to have a look at product packaging that is similar to yours normally this would be your competitors packaging. 

This should give you a feel for how the same/similar products are packaged currently.  Armed with this information you can then get ideas for any improvements that can be made to the existing design to make yours stand out and get noticed.  

Selecting a packaging design that fits into the industry is important.

Have a think about the size of the package and how much packaging material would be required.

Have a think about the material the package would be made of (card, paper, plastic or eco friendly products).

Have a think about the colour scheme of the package and if it relates to the product inside. 

Also how the colour would affect the sale of the product.  Throwing around packaging design ideas early on is wise advice.

Eco Friendly Packaging

Sustainable packaging is delayed and has been for years, since we use more plastic than ever, sadly.

Selecting a packaging design that is eco friendly is very important.  

Eco Friendly packaging is starting to become more and more popular now and can even be a USP for the product. 

Depending on your product it could be a good option to opt for something that is either recyclable or is made from a recycled packaging product. 

This could also link into a good PR campaign for your product/package. 

PR agencies do like to use stories such as this in generating you media coverage (consider Innocent Smoothies for example).  

Laws are changing so recycling is a big topic when choosing a packaging design.  It is important to produce recycled packaging, both ethically and morally.

Layout Of The Packaging

When doing your planning, selecting a packaging design with the layout in mind is important.  

This is something that the packaging designer will help you with.  But care needs to be taken with regards to how much of package is given over to the design.  Also how much space is given to the essentials (ingredients, address, trademarks etc.)

Budget For Your Packaging

When selecting a packaging design, consider the costs.  

Have a think about what sort of budget you want to apply to the design and production of your package. 

Having this in mind will help you when selecting a suitable packaging designer for the job of putting the ideas from paper to reality.

Once you have done all the above, you are equipped to approach different  packaging designers and talk through options about getting designs together for your package.

Shop Around And Compare Quotes

The UK has a wide number of packaging design companies to choose from.

As mentioned, each carries different design experience and different industry experience.

Your packaging is more likely than not going to be the make or break to your product flying off the shelf, or remaining on the shelf.

For this reason, you have to get your packaging right.  It has to stand out in the crowd.

For this reason, shopping around and comparing quotes from a few different packaging designers is important.

The internet is a big place and it will take time to contact agencies one by one.

Let us do the legwork for you.  Just fill in the form and let us get quotes to you from local packaging designers that know your industry sector.

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