Consider the audience that toys need to appeal too?
Adults or children? Children; they are the ones that decide on what toys they want. So the packaging needs to be spot on.
There are a few factors that do contribute to the selling of toys:
- Adverts On TV
- Playground Trends
- Where The Toys Are In The Shop
But considering the packaging angle, this plays a major roll in encouraging the excitement prior to the child purchasing a new toy (or them nagging a parent to purchase the toy for them).
Shape Of Packaging
The shape of the toy packaging is very much governed by the shape of the toy inside; and the size of the toy. However the shape of a package
Colours Of Packaging
Colours play an important role in the feelings they trigger. Red triggers danger/excitement. Black triggers seriousness, green wisdom, orange warmth and so on. However the colours of the toy packaging are restricted by the branding of the toy company, and the colours of the toy itself.
Text On The Packaging
The text and information a toy package displays can be used in the marketing process. It could be styled in the theme of the toy or a world that the toy resides in. It could hold a riddle to part of a theme of toys etc.
Toy packaging is unique and very different to other kinds of packaging (such as medical packaging) that serves a more practical application and not influencing the selling process.
It is wise when choosing a packaging designer, to use someone that has designed packaging in the toy industry previously. They will have a clearer understanding of the toy industry, how to go about the design and layout and most likely produce a better product.