Paid Internet Advertising For Charities
Are You A Charity that Is Looking For Paid Advertising (PPC)?
If your charity needs quick website traffic, talking to PPC agencies about PPC for charities is wise. Just fill in the form to get quotes on PPC for charity websites.
Why Should Charities Use PPC?
The main reason for charities to consider pay per click advertising, is that the adverts will be seen by millions each day. People may not click on the adverts, but they will subcontionsly note the charity name and resopond at another time.
There are over 200,000 charities in the UK and each one is battling for the market of donations. As the UK is in a recession, donations are becoming harder to come by, so the need to have good visability is important otherwise donations will go to someone else.
How Much Will PPC Cost A Charity?
The main costs of PPC is the cost per click, which is determined by Google. This is the cost each time that a visitor clicks on the advert regardless as to whether they leave or place a donation. Each click will cost anything from around £0.50 up to £5,00 depending on the competition of bidders. The more companies that are competing to appear on page one, the higher the cost will be per click. PPC for charity websites may be expensive due to the high competition.
How Much Do PPC Companies Charge?
A PPC company will normally charge a monthly retainer to set up a PPC campaign and then monitor it. Each agency charges differently, but it is worth shopping around and comparing different PPC companies in order to get a feel for monthly costs.
It is advised to talk to a PPC agency that has experience in doing PPC for charities and has charity marketing experience (as there are hundreds of PPC companies around the UK).