Is Your Financial Company Interested In PPC?
If you are interested in PPC, then you are best talking to a PPC agency that has experience in doing PPC for financial companies and has a track record. Just complete the form opposite to get free advice and quotes from PPC agencies that know about financial marketing.
Do Financial Companies Need To Use PPC
The internet is the main resource that people will turn to these days if they are looking for anything, even if they have seen an advert on TV they will turn to the internet to follow through any interest.
Being found on the internet is the next issue, if someone is looking for a type of business (a hedge fund for example) then they will be confronted with the search results thrown up by the search engine, it is therefore necessary to ensure that the financial company (a bank, a trust fund etc.) is appearing for any kind of related search result).
If the financial company is not appearing on organic search results for users searches (and in most cases they will not) then prospective clients will go elsewhere. Clients are essential in order to generate new revenue and if new clients are not coming in the door (the physical door) then the only option is the virtual door (the web in most cases).
Competition in the financial industry is probably one of the most fierce markets outside of the warzone; with financial companies vying for new business every day numbers count for everything. For this reason, having a strong web presence is essential and paid advertising (PPC) is at the heart of this.
Choosing A PPC Agency With Financial Experience
There are hundreds of PPC companies around the UK, thousands; choosing the right one is important for the PPC campaign to be profitable. There are hundreds of PPC companies from overseas also (India, USA, Europe etc.) that are marketing into the UK these days also, making things difficult in finding the right PPC company for the job.
When choosing a PPC expert, finding one that has worked in the finnancial industry is important, they will have a much better idea of how to position you, what keywords to target, the kind of restriction to put on the campaign (time settings, geographical searches etc.), negative keywords; plus restricting the waste that comes from students, job hunters etc. clicking on the adverts.Each advert on the web (the PPC advert) is based on a CPC (a cost per click) and this is based on the keywords that are targeted and how competitive that keyword is. The more popular the keyword, the more expensive it will be (it could be 50p per click or £10 per click depending on the competition).
Meeting up with a PPC company is not essential, but will be helpful; it is good to check them out and ensure that they are all they claim to be on their website (as many companies do exaggerate their size, experience, qualifications etc. these days 'we are the UK's number 1 PPC company' - asking why is always good advice.
Compare PPC Prices For A Financial PPC Campaign
PPC is quite a new marketing discipline, as the internet has only been around for a few years, PPC has started up a few years after. All PPC companies therefore are still learning (none have more than 8 years experience) and trying to guess what web users movements will be.
As such, there are no set rates for PPC work; all agencies charge different 'fees' to set up and monitor a PPC account. Very few work on a results basis (or commission) and most do charge a monthly retainer for their services.
It is very wise to shop around and compare quotes, PPC companies are keen to secure your work and will be flexible in their rates, but it is important to shop around and get different quotes before deciding on who to use.
Are There Guarantees For A PPC Campaign For Finance
Guarantees with PPC is difficult, much of the results is based on the user, there are a few factors that can be controlled, but much of it is left in the users hands:
- Landing Page - The page that clients will be presented with, does it look good, will people stay or leave?
- Advert Text - Does the advert compelled people to visit your website?
- Relevance Of Advert - Does the advert reflect the website - are they similar or just a ploy to get people to click?
- Timings - Do more prospective customers visit the website in the day, evening, weekend?
- Hit Ratio - What is the percentage of prospective clients vs students, competitors, job hunters etc.
No PPC company makes guarantees and search engines do not either, PPC will be expensive (advertising costs & PPC company/setup/management etc.) but needs to be profitable. Asking the PPC company about ROI and setting performance targets is wise in order to keep them in check. Money cannot just be thrown at PPC, it does have to be monitored to ensure it is producing cost effective results.
For free advice and quotes from PPC companies that have financial marketing experience, just fill in the form above.