Why Do Charities Need To Use Promotional Gifts
Charities have a very interesting role, in that they aim to raise awareness for their cause (whether this be for children, amimals, cancer, water etc.) and as such, need to use different areas of marketing to do so.
Marketing costs money, a lot of money, therefore charities do need to allocate some of the money they get from donations towards marketing and raising awareness.
Promotional gifts do play an important roll in raising awareness for charities and most UK families have received promotional gifts from charities at some point. Normal things would be pens or stickers, but some charities are looking at other promotional items such as mugs or T-shits.
Promotional Gifts For Charities
Many of the larger charities (Oxfam, Save the Children etc.) do use a lot of promotional gifts and as such, do need to look into where savings can be made. As spending does need to be kept down; saving money where possible should be of the highest priority to charities.
Most promotional gift companies do offer special deals to registered charities for any orders that are placed (within a certain size) in a bid to try and assist the charity in their cause.
Innovative Promotional Gifts
Charities do need to take promotional gifts that one step further, rather than the 'run of the mill' gifts such as pens and stickers; charities do need to create impact.
For people to sit up and take notice, charities do need to consider creative options for branded gifts.
Using Promotional Gifts
Promotional gifts can be a useful marketing tool, or a cash burning overhead. Properly used, promotional gifts can be the former, so charities do need to consider what kind of marketing campaign to place around them. Just sending a million pens out in the post will achieve nothing more than putting a high overhead of a million pens, postage and printed letters. But using promotional gifts as part of a marketing campaign should achieve a lot more of a response.