Medical Companies In The UK
The problem that many medical companies face is choosing branded gifts that are innovative and unique. Any company can send pens, post it notes, stress balls; but these do not really relate to the medical sector.
The other issue is that all the other medical companies around the UK are also looking for creative promotional gifts; therefore the competition is on to either ensure that your gifts are the best, or stand out the most.
Medical Promotional Gifts
There are thousands of different kinds of promotional gifts available, so there is a wide choice of gifts to choose from for medical companies. The issue is, what gift to choose from such a range?
Are all promotional gift companies the same, or do ones with medical marketing experience stand out as unique?
The question needs to be asked, what is the gift for?
- Sales – Something innovative with a call to action
- Brand Exposure – Something that will be kept and used daily
- Product Launch – Something creative and unique
All promotional gifts are bribes in a sense, giving a gift in the hope that there will be a response to compensate.
For sales, promotional gifts need to act like a carrot, causing the recipients to respond. For medical companies, doing something around a competition is good, as it get customers involved with getting in touch with you in order to win. It may be pricy with regards to giving prizes away, but the exposure could outweigh the costs. For ideas something like a weekend away is good (a weekend in London).
For brand exposure, something like chocolates always go down well; or if the medical company is health related something a little more healthy than chocolates (like nuts, health snack) could be good. People always like free food and sending snacks/chocolates are normally well received. If the campaign is repeated once a week/month, then clients will become used to receiving goodies and bang – your name is there implanted in the memory.
For product launches, promotional gifts need to be high impact. Pens and mugs are great, but not really very creative. If gifts that are relevant to the medical sector can be found (so for a heart care company, a stress ball in the shape of a heart is good) then these should get a better response.
Cost Of Branded Gifts For Medical Companies
All promotional gift companies charge different prices for their goodies; it is good to shop around and compare quotes in order to find a supplier that provides a great idea at a great price.
Talking to a few promotional firms that work in the medical sector is also a good idea; as they will be used to working in the medical sector and have a better idea of what kind of branded gifts work best.