Hanlding Your Own Public Relations
Do You Need Help With PR?
If you are interested in PR, then it is always worth talking to a few PR agencies to get some ideas. Even if you do not work with one of them directly, having a 'relationship' with a few is always helpful. Get free quotes and ideas from local PR agencies by completing the form opposite.
Why Handle Your Own PR?
It is possible for a business to handle their own public relations, as long as they have the time and a good knack for the English language then success is down to the media channels and stories.
The main thing about PR is that it takes time, and having an eye for an interesting story. The more interesting the story, the more effective the PR campaign will be. The next is time, spending time researching the story, then writing it, then distributing it to media channels.
What Do You Need PR For?
There are a few reasons that businesses do PR and these vary depending on the kind of company they are:
- Brand Exposure - Such as FMCG products, they need PR to get their brands into the public eye
- SEO - Marketing companies use PR to get higher internet rankings through keyword use
- Communication - Military businesses need to use PR to communicate to the public
- Product Launches - Any business that has new products can use PR as a springboard
Deciding on the reason for public relations coverage is half the battle in getting a campaign under way. Having clear objectives will ensure that the right kind of PR vehicle is used.
Keep Regular Stories In The Media
Consider some of the large companies around the UK, there are regular press releases in the media, sometimes several times a day. This is the secret to an effective PR campaign is keeping the media wheels turning. By getting regular articles in the media, a business should be picked up on the media radar.