Compare PR Costs
Different PR agencies charge different prices depending on a number of factors. All PR agencies will have a discussion/meeting with you to look at what sort of PR coverage would be suited to your business and how best to stage the PR campaign (normally starting off slowly and ramping up the coverage after the first 3-6 months.
Price comparison is very common these days and comparing PR prices is no different in order to get an idea of the sort of costs are involved with getting a PR campaign set up.
Is The Cheapest PR Agency The Best
Public relations is different to other commodities such as car insurance, clothes prices and PR agencies cannot really be compared just on price alone. However most businesses do not have unlimited funds, so price comparison does need to take place.
Like many things, you do pay for what you what you get, and the cheapest PR agency does not mean they will be able to get you the best results.
Looking at a PR agencies track record is important, as is the experience they have in your market. Once you have a few agencies that meet the right criteria, getting quotes is the next step.
Will Paying More Guarantee Results
Public relations like many forms of marketing is about being slow and steady as opposed to paying large sums of money and seeing results within a month or so.
There are many high profile PR agencies that work with top global brands that will charge high fees based on their track record and portfolio of clients; however they may not be as well suited as a cheaper agency. Many PR agencies have worked with celebrity figures or FTSE companies and do set a higher price of fees based on this alone.
PR is about communication, a small PR specialist charging a few hundred pounds a month may well be able to get you better results than a reputed London based global PR agency. Depending on what sort of business you are, what sort of media you are targeting and what sort of background the PR agency has will determine how good they will be at getting you the results you need.
What About Online PR
Online PR is slightly different to traditional PR, as it can be done by anyone. Of course PR agencies will produce better results as their material is very carefully formatted; however anyone can submit an online press release.
Costs for online PR can range from being free of charge to costing around £40 per article. There are many different online press release sites so it is a case of comparing.
Final Thoughts
All PR agencies are different and most will want to chat or meet in order to put together a bespoke price for a campaign that suits your needs.
By completing the quote form opposite you can get some ideas and proposals from local PR agencies.