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PR Agencies In Blackpool
There are around 20 PR agencies in Blackpool, many of which are smaller consultancies that work from rented offices around the town or freelancers working from home. Blackpool does have around 30 marketing companies that can provide PR support as part of a broader package of marketing services (such as web development, advertising, SEO etc.) to larger companies that need a wider support for their marketing.
As Blackpool is quite a small seaside town, many of the marketing companies/PR agencies have set their location in larger towns and cities such as Liverpool or Manchester.
Choosing PR Agencies In Blackpool
For businesses that are based in and around Blackpool, it does make good practical sense to work with someone that is local rather than an agency that is based miles away in Manchester, Liverpool or even London.
Meetings and personal contact do play an important roll with PR, not just in the communication process, but also in getting value for money. PR companies are more likely to work harder for you and push for results if they are seeing you regularly and have to explain face to face how they are justifying their fees.
Review meetings are also something that are an important part of getting an effective and efficient PR campaign up and running - to review the PR agencies progress and access whether they are achieving good returns on investment and good PR coverage for your business.
When selecting a PR agency in Blackpool, consideration needs to be given to their experience, do they know your market, have they worked with similar companies as yours and do they know the media publications. All PR companies have their own experience (could be in the medical sector, engineering, FMCG, travel etc.) so choosing one that is familiar with your sector/services is a wise move. By having a meeting, this can be established to ensure they know what they are talking about.
Many PR agencies make claims on their websites (about being experienced, having big offices, being award winning etc.) that are not entirely true, so meeting a PR company in Blackpool and double checking they are not a student working from their bedroom is very wise (you just never know these days).
Compare PR Prices In Blackpool
All PR companies set their own rates, there are no standard rates for PR companies in the UK, each one sets their own fees. Generally speaking, the larger the PR company, the higher their fees will be (as they have more staff, more holidays, more directors, more company cars, bigger offices and higher profit margins) and freelancers tend to charge less.
Finding a local PR company that knows your industry is important, but so to is comparing quotes, no-one likes overpaying someone and if you can get the same qualify for 40% less, it is worth comparing PR costs.
These days comparing prices is essential, for food, clothes, insurance, houses and marketing services; as we live in a profit driven society where companies look to grow based on charging their customers.
A Few Words About Blackpool
Blackpool is a large seaside town in the east of England, just north of Liverpool with a population of around 150,000.
Blackpool is famous for the Blackpool pleasure beach and the Blackpool tower and for many decades has been a popular seaside resort.
Blackpool Tower
Blackpool tower was first opened to the public on 14th May 1894 and was styled on the Eiffel Tower in Paris, the tower is 158m high and is a grade 1 listed building. When the then major (John Bickerstaffe) visited The Great Exhibition in Paris during 1889 he wanted a landmark that inspired as much as the Eiffel Tower.
During the Second World War, the crows nest of Blackpool Tower was removed so the tower could act as a radar station (but this proved unsuccessful).
The tower was kept in the Bickerstaffe family until 1964 when it was sold to EMI. The tower is now owned by Blackpool County Council who bought it in 2010 from Trevor Hemmings.
Blackpool Pleasure Beach
Blackpool Pleasure Beach is a privately owned family business (owned by The Thompson Family) that has over 5.5 million visitors a year and is the most visited amusement park in the UK (and in the top 20 in the world).
The pleasure beach was started in 1896 by Alderman William George Bean after he failed in advertising in New York. In 1903 he purchased 30 acres of land in order to make adults feel like children again - and it was a success. In 1923 land was reclaimed from the sea (44 acres) and the part was moved to it's present location. In 1929, William died of pneumonia and left the beach to his daughter Lillian who was married to a businessman called Leonard Thompson - who took over the business and it still remains with the family.
Blackpool History
The name Blackpool is said to come from the dispelling water (most likely Spen Dyke) draining into the sea which runs over a peat bog, giving the water a dark/black look. On the other side of the Irish Sea, Dublin get's it's name from the name Dubh Linn - also meaning black pool.
A very old animal skeleton was found near Blackpool Sixth Form Collage in 1970 (which is thought to be thousands of years old) with an arrow head embedded in it, showing that humans have been inhabiting the area for many thousands of years.
Blackpool itself is not named in the Doomsday Book of 1086 however some of the Anglo Saxon towns are named that were later to become part of Blackpool.
The town remained quite small throughout the middle ages and only a few farmsteads were to be found, it was not until the 18th century that 'taking the waters' became popular with the rich and middle classes and the occupation of bathing and relaxing grew as towns such as Manchester grew alongside the Industrial Revolution. Blackpool during this time grew and the familiar icons such as the Blackpool Tower and Pleasure Beach sprang up boosting the local economy.