PR Agencies In Cardiff
There are around 50 PR companies in Cardiff, ranging from larger agencies (that support some of the larger businesses based in Cardiff) down to freelance PR consultants that operate from home or rented offices around the city.
Cardiff does have around 100 marketing companies in addition, some of which offer public relations as part of the marketing mix of services to clients around Cardiff (such as website design, animation and branding, exhibition services etc.).
Choosing PR Agencies In Cardiff
For businesses in Wales working with a local PR agency is important, as travel can be difficult due to the topography of the road network; as Cardiff has such a wide selection of PR agencies it only makes sense to work with an agency from the city.
It is always recommended to try and meet with a few PR companies in order to really get a good feel for their services and suss out how they tick; it also gives a chance for them to get to know you. Many businesses these day's can exaggerate on their website (about their awards, their track record, their experience, their client list) so meeting up and chatting things through will only lay fears to rest and avoid disappointment. A meeting also gives the chance to thrash out things such as strategy and PR objectives giving the PR agency the chance to focus 100% on your needs (as opposed to reading an e-mail).
Choosing a PR agency that has experience in your industry is possibly one of the most important considerations when selecting an agency to represent you; as all PR agencies carry different experience based on their track record and client portfolio. Many PR companies these days choose to specialise in specific industries (such as travel, finance, engineering, health etc.) so selecting on that has worked in your market is important. They will know the media groups to talk to, have a good idea of how to position you in the sector, know how your competition are being represented and understanding your market trends.
Industry experience can be discussed at a face to face meeting - which is another good reason for arranging a meeting with a PR agency in Cardiff. Review meetings are also a good idea, so as to find out how the PR agency are performing and whether they are achieving a good return on investment.
Compare PR Prices In Cardiff
When choosing a PR agency in Cardiff, it is wise to shop around and get a range of quotes, as all PR agencies set their own fees. PR prices are decided by the individual agency and there is no industry standard rate. A good rule of thumb is that the larger the PR firm, the higher their costs will be (as they have higher overheads, more staff, higher profit margins, more holiday's and larger offices) than smaller PR firms or freelancers around Cardiff.
During times of economic downturn and recession, shopping around for prices is very important so as to not get overcharged and add to someone's holiday fund.
The cheapest PR agency does not necessarily give the best service; however the most expensive PR agency will not necessarily give the best PR coverage. Choosing a PR agency on price alone is not the way to find the 'best' as all agencies are different.
For free advice and quotes from PR agencies in Cardiff, just fill in the form above.
A Few Words About Cardiff
Cardiff is the largest city in Wales and is the capital of the country; based in the south of Wales Cardiff has a population of around 350,000.
The name 'Cardiff' comes from the Roman name 'Caerdydd' which is the Welsh name for the city meaning 'the fort on the taff' which is the river on which the castle/fort is based.
The city was founded by the Romans and was a bustling city up until the time of the Norman conquest in 1066. When the Normans arrived in Cardiff in 1081, William I built a stone keep over the existing Roman fort adding to the defensive capabilities.
During the middle ages (5th - 15th centuries) Cardiff had a population of around 1,500 - 2,000 (which was about average for Welsh cities).
Cardiff remained of this size until the docks were built in 1793 which boosted trade between Cardiff and Bristol.
During the 19th century, Cardiff grew due to the Industrial Revolution and the mining industry; manufacturing was also a key industry that continued to grow right up to the point that manufacturing left the UK for global sourcing (leading to much unemployment in Cardiff).
Key businesses base their offices in Cardiff including DVLA, Legal & General, British Gas, HBOS, Zurich & BT