PR Agencies In Colchester
Colchester has around 20 PR agencies, most of which are freelance journalists that work from home or smaller PR agencies that work from rented offices around the town.
Colchester does have around 30 marketing companies that offer public relations as part of a wider selection of marketing services (such as graphic design & animation, website services, SEO, advertising etc.) to larger companies that need a broader marketing support than just PR.
Choosing A PR Agency In Colchester
There are nearly 500 PR agencies in Essex for local businesses to choose from, so care does need to be given to which one is selected.
Generally, companies are looking for a few things with any supplier that they take on:
- Local - If the PR agency is based local to Colchester, this is ideal, as a visit can be organised easily. Meetings do play an important roll for communication, value for money can be assured when you are meeting with the PR firm regularly and keeping tabs on what they are up to. Review meetings can also be arranged without too much difficulty in order to access how they are performing and if they are achieving good press coverage (and return on investment).
- Experience - Does the PR agency know anything about your product/service? All PR agencies have different experience (some medical, automotive, agricultural, finance, construction etc.) so selecting on that has worked in your market, knows your industry, knows your competitors and knows how to effectively position you in the media to get maximum exposure for the lowest investment.
- Meeting - Meeting a PR agency is essential, as many businesses these days do make embellished claims on their websites about awards, clients they have worked with; you never know who you are working with until you meet with them and spend time with them. The closer that you work with a PR agency, the more value you can get from their support.
As there are so many PR agencies in Colchester, there is a good selection for local companies to choose from (not to mention the many thousands of PR agencies in London close by).
Selecting a PR agency that is the right size is also something to consider, do they have sufficient resources to help? If you are a global firm, working with a freelancer that has not ties to the global media is not really wise (as they may be more in tune with local press and church magazines).
Compare PR Prices In Colchester
All PR agencies set their own fees; therefore PR costs will vary from agency to agency.
Generally, the larger an agency is, the more they will charge. This is mainly due to the overheads, staff numbers, directors, offices that they have; the larger the agency, the higher their running costs and higher their profit margins. Larger agencies do tend to have more experience and can justify their higher costs by means of their PR reach; however this does not guarantee results.
At the end of the day, results are the only thing that matter, is the PR agency going to get you the coverage that results in good exposure and rocketing sales?
Charges, different PR agencies have different ways of charging. Some charge per month (a monthly retainer that is based on the coverage needed), some charge per year (as the PR can be more long term) and some charge on a results only basis (the cost only applies to when articles are published in target media).
Most PR agencies these days do incorporate online PR as part of the PR campaign, which does have knock on benefits with SEO and exposure for a companies website.
For free advice and quotes from PR agencies around Colchester, just fill in the form above.
A Few Words About Colchester
Colchester is a small town in Essex in the south east of England, it is considered to be the oldest town in the country and has a population of around a hundred thousand.
Colchester has a mixed past, from the Roman occupation, to the sacking of the town by Queen Boudicca in AD 43, to the shift of Colchester being the capital of England to London.
Colchester was a thriving area in the Medieval period as fabric and wool production was booming in the area and much was exported to mainland Europe in the fifteenth century.
These days, much of Colchester is known for it's Victorian architecture (despite having a varied range of period styles, it is the Victorian that can mainly be found around the town).