PR Agencies In The Midlands

There are over a thousand PR agencies in the Midlands, ranging from freelancers that work from home, up to top end PR agencies that work with leading brands around the world.  As the Midlands is a hub for UK business, there are a wide variety of PR agencies based in the Midlands to choose from.

The Midlands does have hundreds of marketing companies of all shapes and sizes that also offer public relations as part of a broader range of marketing services (such as advertising, web services, graphic design etc.) to larger companies that need additional marketing support across a range of marketing services.

Choosing A PR Agency In The Midlands

For any business that is based in the Midlands, working with a PR agency that is also in the Midlands is the logical thing to do.  The UK is quite a small place and travel only takes a few hours, however it is always preferable to work with a 'local supplier' rather than someone that is hours away.  There is a loyalty that comes with local relationships and a tendency to go that extra mile (which considering the recession is something most businesses expect and demand from their partners).

Meeting up before selecting a PR agency is always wise, getting to know the team, chatting through ideas and approaches will only add benefits and value to the forthcoming campaign.  Many PR agencies (and marketing companies) do exagerate a little on their websites (about their experience, about their awards, their offices etc.) so meeting up to get to know 'the real agency' will only confirm that they are what they claim to be.

When selecting a PR agency in the Midlands, consideration does need to be given to their experience.  Choosing a PR company that has worked in your industry, knows your market place, knows your products/services will ensure there is no lag while they get to know you, research your industry, competitors etc.  All PR agencies have different experience based on the markets they have worked in, the clients they currently service, so choosing one that is a good match is not only logical but essential for a successful fruitful PR campaign.

Compare PR Prices In The Midlands

One thing to bear in mind when talking to PR agencies is that they are all profit driven, the reason for them offering PR is to generate profit for directors, share holders, investors or themselves (as we all need holidays, cars, nice houses etc.) if they are freelancers.

There are no standard PR rates, all PR companies set their own fee structure so PR prices will vary from agency to agency (based on their location, office size, profit margins, experience, staff numbers/overheads etc.) so shopping around and comparing prices is important to avoid overpaying someone (and adding to their holiday fund).

Asking a PR agency about their costs is not rude, it is wise (as the economic downturn is forcing people to scrutinise costs and look for cheaper rates across all areas of business) and asking how PR agencies justify their costs is only expected.

A Few Words About The Midlands

The Midlands is a broad area encompassing a collection of counties in the west of England occupying an area of 11,053 square miles and has a population of around ten million.

The Midlands is known for being the historic hub of industry for UK manufacturing having developed during the Industrial Revolution in the early 18th century.

There are a wide number of counties that fall into the 'Midlands' even though the region has no specific boundaries:

• Derbyshire
• Herefordshire
• Leicestershire
• Gloucestershire
• Shropshire
• Northamptonshire
• Oxfordshire
• Worcestershire
• Warwickshire
• Rutland
• Staffordshire
• Lincolnshire
• Nottinghamshire

The Midlands is based on the ancient Kingdom of Mercia which was an Anglo Saxon Kingdom at around the 5th century.  The Anglo Saxons lived in wooden houses, so not much remains of their legacy other than archeological finds such as the 'Staffordshire Hoard' - which was a collection of millions of pounds worth of gold and silver treasures (swords, rings, bracelets, crosses etc.) that has extremely high levels of metalwork.

As much manufacturing and car manufacture has now left the UK, the Midlands is no longer a core productive area in the UK, but a broad diversity of businesses, economies and nationalities.  Many migrants came to the Midlands post war in order to pick up on the production and manufacturing that was needed, migrants particularly from India and surrounding countries.

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