Do Travel Agents Need SEO Work On Their Websites
SEO is all about getting websites more visibility on the internet, more visibility means more visitors, which means more prospective clients booking holidays.
For this reason, SEO plays a big part in the web strategy for travel agents as all travel agents need more visitors to their websites and SEO plays a big part in achieving this. If a travel agent is on page 1 for search terms such as:
- Summer Holidays
- Travel Agents
- Cheap Holidays
- Spanish Holidays
- Holidays in USA
Then they should get lots of visitors and hopefully lots of bookings.
The problem however is that all other travel agents (in the UK and outside the UK) are doing the same thing, trying to get their own websites onto page 1 for all the search terms and keywords they wish to be found for. There are only 10 places on page 1 for holiday phrases, so the race is on to get to the top and stay there.
Choosing An SEO Company For Travel Agents
From the many thousands of SEO companies around the UK travel agents face the difficulty of who to select. Many SEO companies claim 'the UK's top SEO firm' and 'award winning SEO' and offer guarantees to get companies onto page 1. Foreign SEO companies are also marketing into the UK offering 'cheap SEO' and 'affordable linkbuilding' again, making it hard to decide who to use.
It is wise to select an SEO company that has experience in working with travel agents, one that knows about marketing for travel agents. Selecting an SEO firm that has (successfully) worked with travel agents in the past should ensure that they know what they are doing, know the travel industry and your competitors.
The SEO company should have a portfolio that shows the kind of clients that they have worked with (or the industries they have SEO knowledge of) so it is a case of selecting one that has travel agents in their list. Meeting an SEO agency is not necessary, but would be helpful in ensuring that they understand your business inside and out, plus to give you a feel for exactly what they will be doing to get your site higher on the web.
Compare Prices On SEO For Travel Agents
All SEO companies charge different fees, based on their size and their experience. Larger SEO companies will have more overheads, higher profit margins, bigger offices than freelancers, therefore charge more. This is not to say a larger SEO firm is better - just more expensive.
A good SEO company knows they are good, and therefore charges a premium for their services (as they know they can deliver), but a new SEO firm may charge a very low fee as they are just starting out and want to build their portfolio.
Shopping around is wise, as all SEO companies are in business to make money.
Comparing quotes from 3-4 different SEO companies with experience in working with travel agents should ensure that you are not overspending and paying someone too much (adding to their next holiday).
For free advice and quotes from SEO companies that have experience in doing SEO for travel agents, just fill in the form above.