The classic old-world PR campaign involved briefing a PR company who would go off for a cocktail or two and return with a campaign.

It's not always clear where your money goes with traditional PR...

In the old days, everything was done in a way that now seems quaint and clunky.

Typically, key media would be targeted, with the aim of reaching your chosen audience through ads and other opinion-forming means.

But the Internet is changing all that, as it's changing the greater part of the world. There's now Online Marketing, Online Advertising - and Online PR.

A lot of people could read your online PR

With the Internet, the world is literally your oyster. You can reach thousands, millions or potentially even billions through an online presence. That's opinion forming on a scale that even George Orwell would have been impressed by.

It's also cheap. It can cost next to nothing to get online: small pennies indeed compared to hiring an expensive PR outfit and keeping them in gin and tonics.

Just because it's cheap and offers great potential doesn't mean it is easy to achieve.

Those very advantages mean that millions of voices are clamouring to be heard. And only the most strident are going to be.

To stand out from the crowd, you have to be original, intelligent and witty. You have to shout loud - but what you shout has to be true, verifiable and rare. It's very easy for customers to compare websites.

People have even been known to post negative feedback on their sites to hobble competitors who are racing away from them. Even when this feedback is untrue, mud often sticks.

Doing it right can require some expert help. A Marketing Quotes member - Limetree Online - specialises in just this. Place an enquiry through this website or call them direct on 0203 170 5893 if you are interested in this service.

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