Websites can be a little like us, we all sometimes need a fresh coat of paint, a makeover, a facemask or a facelift. Websites can be the same; they get old, tired, out of date or just in need of a change.
Does Your Website Need A Re-Design
As time goes on, things come and go out of style. What looked good last year looks dated this year. Colours that stood out before now look a little drab and unatractive.
Pictures on the site may need changed due to moving offices or changing stock.
Search engines look at websites regularly and look for changes. If a website is static and remains more or less the same, the search engines come back less and less (to index the site) and the site can get pushed to the site. What this means is that the site slips down the search engine rankings and will be overlooked.
A website should be re-designed every year or so – for search engines and for human visitors.
Ask yourself how long the site has looked as it does; if it is longer than a year then yes it could probably do with a change. Perhaps nothing massive, maybe something subtle (such as changing some text on the homepage, adding a link to your facebook, posting a recent article) along with a colour change/design change.
Asking a couple of website designers to give opinions is not going to cost anything and it may flag up the need for a paint job.
What Is Involved With A Website Re-Design
A web re-design does not need to be a massive and expensive process. Just like a new coat of paint in a room it can be a new skin for the site, new colours and a new layout.
Search engines do not pay much attention to pictures and colours but more to text, headings, titles and the guts of the site (content).
Humans like the opposite, lots of nice pictures, colours pleasing to the eye and we scan the words.
Getting a happy medium is what is needed. Getting a new coat of paint, some new furniture and new carpet should do the job. In web terms this would be, a new layout of the homepage (your shop window), a new colour scheme and adding information is great and will keep people interested and coming back.
How Much Does Web Re-Design Cost
This would depend really on how much you want to spend. A few changes can cost a few hundred pounds; a complete overhaul could cost a few thousand. It all depends on how much you want to spend and how many changes you want made.
Website design prices will vary depending on the amount of work or changes that you had in mind, but also the costs the website designer charges (as all website designers are different).
Setting a budget for website redesign is important as it will give the designer an idea of how much work is required. Very often sometime that visually looks like a small change (like moving a box of text from one site of a website page to the other site) may be hours of work. The reason is because things ‘under the hood’ are often different to on the outside.
Tips For Website Re-Design
Updating your website regularly is a good thing. Do not do to many changes too regularly as search engines do like small tweaks and modifications over weekly changes or no changes as all.
Some tips and advice for changes would be:
- Change/modify your homepage every year (does not need to be a major change)
- Keep your website seasonal (if it is Christmas, put a Christmas blessing or picture on the homepage)
- Get a mini blog and keep it updated
- Change the layout of the site each year and modify the colour scheme
- Keep new contact updated on the site every month or two
Two things need to be considered
- Search Engines
- Human visitors
Both of these are important and are equally balanced. If search engines like you, you will get more visitors. If humans like you, the visitors turn into prospects.
It is always worth getting some free advice from website designers as to what changes can be made to get the site updated. Getting a website re-designed is not throwing money away, it is investing in a sales resource. Web designers can provide you with ideas and options for changes whether small or large, and may be able to point out something that will make all the difference to getting you more business via your website (could be an error on the site or a tweak that needs done).