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Base Element

Who we are: Base Element is a dynamic, fast-growing digital agency with presences in several European cities including Paris, London, Brussels, Madrid, Athens & Nicosia. Established in 2011, we have worked in a range of industries across the spectrum of marketing, communications and technology, with global and European clients including IKOS Resorts, MTN Telecoms, Rio Tinto and Microsoft. We are an agency for a digitally connected fast changing world. Our team of strategists, creatives, digital marketers, data intelligence specialists, content experts and technologists is constantly transforming data information into actionable business strategies & customer experiences. Our everyday passion is to help businesses and organisations achieve their strategic business goals by providing them with integrated and tailor – made digital services. We are ready to invest time and resources to understand your operational goals and help you navigate through the complex digital universe. Contact us at www.baseelement.digital to find out more. Our purpose: Being the foundational ingredient - the Base Element - in our clients’ pursuit of excellence. We are an agency in a digital world that understands, consults, strategizes, designs and implements across the spectrum of marketing, communication and technology to build meaningful client relationships. We are composed of strategists, creatives, digital marketers, data intelligence specialists, content experts and technologists – collectively transforming data information into emotive customer experiences. We are driven by measurable results and breakthrough solutions that bring about progressive change and business transformation with our customers’ interests at the heart of all we do. We are a hybrid; we do not see the world through silos, but instead holistically with a ‘big-picture’ mentality. And we are comfortable with the idea of things constantly changing. We love it. We get a kick out of it. What we do: We help you deal with change- we stand between today’s marketing and technology revolutions and you – to help you capitalize on these opportunities. We help you navigate through the complex digital universe to collect and analyse actionable data, to implement intelligent business models, to create far-reaching brand equity and to actualize a value-added customer experience. Our Capabilities: Strategy & Consulting We work closely with our clients to transfer our expertise through strategic planning and consultancy services & develop a digital strategy that ties in directly with the company’s business objectives. Strategy & Consulting Services: Digital Transformation | CX Consulting | E-Commerce Strategy | Brand Strategy Development | Technical Strategy | Digital Strategy | Search Strategy | Social Consulting | Data Strategy | Mobile Strategy | Product Strategy Experience Design We focus on understanding our client’s business and their consumers’ behaviors and then use our expertise and technological readiness to design engaging cross channel & cross devices experiences that fit our clients’ strategic objectives. We deliver exceptional user journeys and tailor-made customer experiences that nurture engagement, build loyalty, attract new customers and increase profitability. Experience Design Services: User Experience | Interaction Design | Website Design | Mobile Applications | Intranets | Physical Experiences | Service Design | Product Design | E-Commerce Design Marketing & Communication We use our digital expertise, customer insights and data to understand and communicate our clients' USPs in an integrated cross-channel and cross platform approach that delivers emotive user experiences in the right place at the right time. Our focus is to provide tailor-made marketing and communication solutions that win the consumers' attention, inform and engage them towards our clients' business objectives Marketing & Communication Services: Channel Planning | Integrated Campaigns | Social Media | Search Marketing (SEM) | Media Planning / Buying | Email Marketing & Automation | Content Marketing & Production Technology & Development Our team of strategists, creatives, digital marketers, data specialists and technologists work seamlessly to help our clients to take advantage of the latest digital technologies to transform their business. We specialize in analyzing your business objectives and converting our findings into tailor-made technical solutions that fit your strategic needs Technology & Development Services: BRANDCORE Customer Experience Platform | CMS Development | Mobile Application Development | Platforms & API Integrations | IOT Technology | Ecommerce Data & Analytics We collect and analyze data in order to translate them into actionable information.This ongoing data mining process allows us to create people-centric technological and communication solutions that meet business, marketing and communication needs of our clients Data & Analytics Services: Data Strategy Consulting | Segmentation & Targeting | Attribution Modelling | Testing & Optimization | Measurement Planning & Implementation | Analytics Tools | AI Implementation Our Clients: Travel & Tourism: SANI Resorts, IKOS, Discover Greece, Cyprus Tourism Organisation Financial Services: VISA, KPMG, ArgusFX, Sepaga, Cyprus Cooperative Bank Technology: Logicom Solutions, Microsoft, 11Pets, Ralliton Luxury Brands: Diesel, Yves Saint Laurent, Max Factor, The Anama Concept Telco: MTN, CYTA Retail & Ecommerce: Early Learning Center, UHU, Bison, BIONIC, Metro Supermarkets FMCG: Kellogg’s, ACTIVIA, Pingles, 7Days, green cola, Actimel Education: University of Glasgow, Global Training, Cyprus Institute of Marketing, Media: imh, inBusiness, SIGMALIVE, ZEDEM, Gold News Restaurant: Jamie’s Italian, Wagamama

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