Do You Need A Fitness Brochure Designed?
If your gym or fitness company needs help with graphic design, why not talk with designers that are experienced in doing fitness brochures. As there are hundreds of design agencies around the UK, choosing one that has worked in fitness is only logical.
Do Fitness Companies Need Brochures?
All fitness companies will use graphic design in one form or another, for a wide range of applications:
- Brochures & Literature
- Signage (gym posters, advertising boards, external signs etc.)
- Health Leaflets/Training Leaflets
- Business Cards (gym managers, fitness trainers)
- Packaging Of Fitness Drinks/Foods
For any health and fitness company, there are a wide range of creative requirements covering many fitness needs. Whether you are an on-line company that offers tips and tricks to gym’s and fitness studio’s or Les Mills. Lifetime fitness uses fitness brochures for teaching ETM and the choreography for teaching fitness classes.
Choosing A Designer
Any fitness company has a choice to make – which creative company to choose for your fitness brochures? There are thousands and thousands around the UK, how do you select the right one?
- Someone local
- Someone cheap
- Someone who is referred
- Someone who is expensive
Choosing a local agency is always good – but there is no guarantee they will be the best designer for the job.
Choosing someone cheap is always an attractive option, but you do get what you pay for (most of the time) and low cost things can look cheap.
Choosing a referral is also an attractive option, but just because the designer did a good job for your friend does not guarantee they will do a good job for you.
Choosing an expensive agency on the grounds that paying more may not produce results. All designers set their own profit margins, choosing someone who is expensive will just add to their holiday fund.
From the many hundreds of brochure designers it is wise to select one that knows the fitness industry. That they know about fitness marketing and have done design work for gyms/personal trainers/weight lifting equipment companies. They will be able to use their experience from their work in the past to build a better product/solution in your fitness brochures.
Looking through their portfolio, the clients on their website should give an idea as to the level of experience that they have in the sector. If possible, a face to face meeting is advised in order to chat through ideas and objectives for the campaign. Much communication can be kept to e-mail or phone, but certainly in the early days, a face to face meeting will help.
Compare Costs Of Brochure Design For Fitness Companies
All design agencies their own rates, as there are no standard rates when it comes to brochure design. Most freelancers do tend to be cheaper than larger agencies, on the grounds that they do not have the overheads that larger companies do (more staff, expensive offices, higher profit margins etc). Selecting someone based on their experience and design skills is important, but then comparing a few different graphic design prices in order to avoid overpaying someone and adding to their holiday fund.
For free advice and quotes from creative companies that have experience in marketing for gyms, just fill in the form above.