Website Design For Florists
When considering a new website (or a website re-design) using an agency that has done website design for florists is wise. We do advise you talking with local website design agencies; but in particular, agencies that have done website design for florists before.
They should know what designs work for florists. They should know what your competitors websites are doing (and how they are performing), which overall should save you money
Do You Really Need A Website
In today’s world, more and more business is being done on the internet. Websites like Interflora have been around for years, and since many other similar websites have sprung up.
For you to compete in an ever increasing digital world, having a website is essential.
Considering some of the larger florists and mail order florists, they all have websites in place and this is the main driving force behind their businesses. Website design for florists needs to make you stand out.
What Florists Need To Look For In A Website
The main feature to consider for florists is the pictures they show of the flower arrangements they can do. Flowers are very visual and they prompt an emotional response when we see them. For this reason the websites do need to be very visual.
Another thing to consider is the cost. By clearly showing the costs of the various flower arrangements customers will understand quickly the costs involved and not get a shock when they go to order.
Website Design For florists Needs To Change
Special offers are also something that people like the look of; to have a special order sector shows that florist is able to offer something a little more customised. An idea is having ‘flowers of the season’ in the special offer area; so flowers that naturally grow in the UK during that period of the year can be put into special offers to encourage people keeping their flowers with the changing seasons.
Picking A Web Designer
Website designers almost grow on trees (or like flowers), there are thousands around the UK. This being the case it does make sense for florists to talk to designers that have designed sites for flower shops in the past. This way the web designer will know what will work and what will not.
Choosing a local web designer is a good idea due to the need for photos to be taken. Maybe a multi media video of the shop or some of the staff working on the flower displays.