Website Design For Hotels
Website design for hotels is something that needs to be approached with care when considering your new website (or a website re-design). The reason is because you only have a few seconds to grab the website visitors attention and get them engaging, before they leave for one of your competitors websites.
Website design for hotels really does need to be handled by an experienced website designer; someone that has done hotel website design in the past. Whether you are the Ritz, Hilton Hotels or a small beachfront hotel in Blackpool.
Just fill in the form to talk with website designers that are local to you and have done website design for hotels in the past.
The Importance Of Hotel Websites
Of course in today’s culture, it is essential for you to have website in place. Not just a website, but a great looking and functional website.
There are a number of reasons why you should take care considering desigers:
- Marketing – Your website should attract new customers
- Booking – Customers can book rooms and upgrades.
- Showcasing – people can see what your rooms are like before the visit by having pictures or MMI (multimedia imaging)
- Information – the website will provide details about the USP’s of the hotel and local area
Most hotels these days do have websites set up, certainly this is the case for the larger ones; some are good, some not so good. What the site portrays will play a major role in whether potential guests will decide to contact you to make a reservation, or go to another hotel website.
Hotel booking websites like booking.com have taken over the industry; something that is a double edged sword.
Key Website Features
They do serve a practical purpose other than just giving information and some nice pictures. They need to have a number of specific features that allow them to be useful:
- Showing room availability
- Showing catering facilities and dining room
- Have multi media showing public and guest rooms
- Simple enough for guests of all backgrounds to navigate
- Lots of pictures
- Booking service/contact details
Many people will visit your website, yet may be put off by the most trivial things, such as the colour, music, lack of information or pictures; therefore it is essential that you do consider all these points. You have to get it right, otherwise people will just leave and go somewhere else.
Choosing A Designer
From the many thousands of designers that there are around the country, it is good to work with one who already has experience of working in the sector. They will have a better understanding of your needs and requirements, but also of what will work.
Website design for hotels is unique, as you are competing with price comparison websites (such as Booking.com) and also larger hotel groups such as Hilton or Holiday Inn.
One helpful idea is to get some MMI (multi media images) made of the key rooms in your hotel, such as the dining room, drawing room, morning room, reception, gardens and master suite, in order to show visitors the best parts.
Once The Site Is Live
Another thing to consider once the site is up and running, is encouraging visitors to come to the site. A website can look great and can have a lot of money spent on it; but if no-one sees it, then it is useless.
Getting visitors to your site can be tricky, but there are a few routes that can be taken.
- PPC Advertising – paid advertising on page 1 of search engines
- SEO – getting a website onto the main pages of search engines
- Networking – linking with other hotels
- Inclusion on price comparison sites
There are many internet marketing techniques that can be used in order to direct more traffic to a hotel website; some are quick but costly, some are cheap but take time.
Price comparison websites like booking.com, lastminute.com, and travelsupermarket.com are comparison sites that can list you, and forward visitors to see you to hopefully make a booking.
Get Multiple Quotes
Website design prices vary significantly, so we advise shopping around and getting quotes to compare. The cheapest prices is not necessarly the best, however the most expensive does not mean the best website with the best results.
It is wise to compare different design agencies, to receive a few different proposals from them and to compare prices. Website design for hotels does not need to be expensive, just fill in the form to see.