Lots of companies are using e-marketing to generate leads, increase sales and solicit responses; however some are more successful that others. Some e-marketing tips and advice is always helpful for any business.
What Is A Bad E-mail
Many e-mails are just deleted due to them being poor. They look automated, they have spammy words in them. The list goes on, but here are some of the top offenders.
- blatant ‘mailers’
- slow to load
These are the main reasons that people delete e-mails (or claim not to have seen them).
What Makes A Good E-mail
A good e-mail is one that gets a response.
People do not like to feel like one of many, so ‘mailers’ tend to be deleted, as do newsletters. Personalised e-mails get a much better response than mailers.
Here are some quick tips of getting a good response to an e-mail campaign:
- Try to personalise the e-mail (‘Dear ‘First name’)
- Make the e-mail short
- Do not add an attachment
- Put a carrot in the e-mail (something to make the recipient respond)
Like many forms of marketing, e-marketing is a skill and one that does need to be learned through trial and error. However understanding the basics and getting it 90% right at the beginning should make a big difference to your results. We hope you are keeping up with the e-marketing tips so far.
Does E-marketing Work For Sales
E-marketing is about numbers, the response rates tend to be around 1% – 3% as being a successful campaign. This seems very low, but these are the stats.
E-marketing companies may well be able to help in designing a great e-mail that is able to get you a great response and get you good results for your sales campaign.
Some additional e-marketing tips would be compliance.
Are Your E-mails GDPR Compliant?
Talk To Professionals
If you need more than e-marketing tips, then we advise you talking with e-marketing companies that can help you set up and manage an successful campaign.