The Importance Of Backlinks

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The Importance Of Backlinks

The importance of backlinks cannot be overstated.  The heart of a successful SEO campaign is creating backlinks.  The main thing that SEO companies are seeking to do for any business is to build the portfolio of backlinks to a website.

But What Is Link Building?

Link building is basically the number of other websites that link to yours.  If a company has a link on their website to yours, this is considered one backlink.

This is basically all it is.  The more link building a website has, means the more websites there are on the internet that are pointing at them.

Do All Backlinks Count?

There are good links and bad links.  If you have a link to your website from the BBC, or Department of Transport, or another website that carries clout, then search engines will consider this a strong link.

If you have lots of backlinks to your website from small websites, or brand new websites; then these are counted as far as search engines are concerned, but not as highly.

Quality vs Quantity.

How Many Backlinks Do I Need?

Generally the more backlinks you can get (from quality websites) the more exposure your website will have.  One thing to bear in mind is that your competitors will be working hard to create a wide variety of backlinks.  So it is an SEO arms race to get the most and to stay on top.

How Do I Do Link Building?

This is what SEO is all about.  It is all about generating links and increasing your websites visibility on the web.  There are numerous ways to generate backlinks, but here are a few common ones:

  • Join networking forums (ensuring your website is in your signature) and participate in topical discussions
  • Write unique articles about your field of expertise – and get them published on a range of sites.
  • Submit press releases and make use of online PR
  • Start a blog
  • Submit guest posts to other peoples blogs (in your field)
  • Ensure your website has good content as it actively developed
  • Engage with other industry blogs and get links from your comments

There are lots of different ways to generate backlinks, some are quick and simple, others take time and effort.  One thing to remember, is that 1 quality link can be worth thousands of superficial ones.  Looking for high PR (page rank) websites to connect to should help you in creating a community.

How Long Does It Take?

Link building (basically SEO) does take time.  Depending on your industry and market, it can take weeks, months or even years.  Search engines take their time in trusting websites.  If you have just started your website then search engines will take note of you and watch.  Patience is needed but constant work is called for.

Can I Build Backlinks Myself?

Of course, link building can be done by anyone that has some spare time and good ideas.  It is always good to get some SEO advice before starting on a linking campaign.  As there are do’s and don’ts.  This article has covered some of the basics, but the world of SEO is a wide and confusing on.  Search engines do change the way they rank websites (mainly to ensure that the y prevent people trying to cheat the system).

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