Leaflet Design Ideas

Consider Some Leaflet Design Ideas

We have put together some leaflet design ideas for you to consider, to make it stand out.  Making it stand out will make the difference to having it thrown away or read.  

Considering leaflet design ideas can ensure your flyer will be effective.

They are fairly cheap individually however if they are just thrown away, they are expensive.

All businesses and consumers get them every day and 99% would be discarded.  What you want is a design that will stand out.

Choose A Good Designer

Getting a great leaflet designer to put together creative ideas is the first step.  There are lots of designers around the UK however it is important to choose a good one.  All creative design agencies are different, all with different experience and pricing.

Going on to google and picking the top leaflet designer is not the best idea.

Just because they are on page 1 does not make them the best leaflet designer in the UK, just their website is best optimised for your location.  If you do a search for leaflet design in Brighton, Dundee, Liverpool or anywhere, you will always get different results, local results based on your location.

If you have a look at a few different leaflet design agencies, through their portfolios to get a feel for the designs they have done in the past.  Once you find a few companies that you like the look of, get them to provide some ideas of designs for your flyer.

Being Creative

The main thing about the design is that it needs to be clear and concise.  Many tend to be filled with too much information and swamping the main message. 

Also depending on the audience, certain colours should and should not be used.

Once you get an idea of the layout, colours and what would go on it, get the designers to quote on the work. 

Based on the design ideas, the price and how you feel about the designer, you can choose the best one.

KISS

Keep it simple silly is the best advice that can be offered.

You have a window of around 0.5 – 1 second in attention, so if there is too much information or the message is not concise, then it will get binned.  

Getting cheap leaflets designed is often good, as they are supposed to be simple and communicating a basic message.  People do not really hold onto them, so pouring money into them is unwise.

Using one or two colours on your leaflet maximum, do not go crazy with colours.

Remember that leaflets are a cheap disposable piece of marketing material that more than likely will end up in the bin.

How many times has a pizza leaflet come through your door and without looking at it, you put it straight into the recycling?

A Few Questions To Consider

When talking or meeting with local leaflet design companies, here are a few questions you may wish to consider:

• Have you worked for companies like mine before?
• Do you think pictures work on leaflets?
• How big would you suggest the leaflet should be?
• Do you advise using colours or just to keep things plane?
• Do you have a leaflet distribution companies to get them delivered?

Leaflets are uses by a wide range of UK businesses, from leading car manufacturers to your local pizza shop around the corner.

Leaflets are a very cost effective form of blanket marketing, to saturate an area spreading your message.

Final Thoughts

It is advised to meet up with a few graphic designers that you like.  Although a lot of discussions can happen via phone or e-mail it is always good to meet up and get a feel for the designers team, their studio etc.  

Brochure design prices vary from all graphic designers.

As a creative marketing comparison website, we want to help you find the ‘right’ agency, not necessarly the cheapest agency.

Compare Multiple Quotes

As with any form of marketing, leaflet design companies all set their own rates.  For this reason, shopping around and getting quotes is important.

Going with the cheapest agency is not the way forwards, however on the other hand, you do not get what you pay for.  Going with the most expensive agency will not result in you getting the best leaflet that will yield the best return.

Comparing leaflet designs, the layout and the text from different agencies should give you a feel for which company you feel most drawn to.

Finally, what does your gut tell you?  Do you have that inkling that say’s, this is the agency I feel is best for my particular project.

We want to help your find the ‘right’ leaflet design firm for your particular project.

If you would like some free advice or guidance with leaflet design ideas, then use the enquiry form opposite.

Further Brochure & Leaflet Design Articles