PR Agencies In Blackpool
There are around 20 PR agencies in Blackpool. Many of which are smaller PR consultancies that work from rented offices around Blackpool, or freelancers working from home. Blackpool does have around 30 marketing companies that can provide PR support as part of a broader package of marketing services. Services such as web development, advertising and SEO, for larger companies that need a wider support for their marketing. There are also PR companies in Blackpool that focus on specific industry sectors.
As Blackpool is quite a small seaside town, many agencies have set in larger towns and cities such as Liverpool or Manchester.
Just fill in the form to get free advice and quotes from 5 local PR agencies in Blackpool that know your industry sector.
Choosing An Agency
For businesses that are based in and around the Blackpool, it obviously makes good practical sense to work with someone who is local. Rather than an agency that is based miles away in Manchester, Liverpool or even London.
Meetings and personal contact play an important role not just in the communication process, but also in terms of getting value for money. PR companies are more likely to work harder for you, and push for results harder, if they are meeting you regularly. If they have to explain face to face how they are progressing with your campaign.
Review meetings are such an important part of getting an effective and efficient campaign up and running. To ensure that what is being represented is what you want, to ‘brain storm’ ideas, as well as to review the agency’s progress. To access whether they are achieving good returns on investment, and good coverage for your business.
When selecting a PR agency in Blackpool, consideration needs to be given to their experience. Do they know your market? have they worked with similar companies as yours in the past? and do they know the media publications?
All PR companies in Blackpool have their own experience. It might be in the medical sector, engineering, FMCG or travel, so choosing one that is familiar with your sector/services is very important. By having a meeting, this can be established to ensure they know what they are talking about.
Some PR agencies may make claims on their websites, about their experience. The multi-faceted talents of their staff, large offices, being award winning, that are not entirely true. So meeting them and double checking that they are not a youth working from their bedroom in a far away land is reassuring.
All PR agencies set their own rates, there are no standard rates for firms in the UK. Generally speaking, the larger the agency, the higher their fees are likely to be. As they have more staff, more directors, more company cars, bigger offices and higher profit margins. Freelancers tend to charge less as they have less costs.
Finding a local agency that knows your industry is important. But so too is comparing quotes, no-one likes overpaying and if you can get the same quality for 40% less, it is worth comparing PR prices from local experts.
A Few Words About Blackpool
Blackpool is a large seaside town in the West of England, just north of Liverpool with a population of around 150,000 according to government statistics.
Blackpool is famous for its bracing air, its Pleasure Beach, its pier, its rock, its Tower, and since Victorian times has remained a popular seaside resort.
Blackpool Tower was first opened to the public on 14th May 1894, being styled on the Eiffel Tower in Paris. The tower is 158m high and is a grade 1 listed building. When the then major (John Bickerstaffe) visited The Great Exhibition in Paris during 1889 he wanted a landmark that could inspire as much as the Eiffel Tower.
During the Second World War, the crows nest was removed so the tower could act as a radar station, but this proved unsuccessful.
The tower was kept in the Bickerstaffe family until 1964 when it was sold to EMI. The tower is now owned by Blackpool County Council who bought it in 2010 from Trevor Hemmings.
The Pleasure Beach is a privately owned family business, owned by the Thompson Family. It has over 5.5 million visitors a year and is the most visited amusement park in the UK, and in the top 20 in the world.
It was started in 1896 by Alderman William George Bean, after he failed in advertising in New York. In 1903 he purchased 30 acres of land in order to make adults feel like children again, and was it ever a success?
In 1923 some 44 acres of land was reclaimed from the sea, and the park was moved to its present location. In 1929, William died of pneumonia and left the beach to his daughter, Lillian, who was married to a businessman called Leonard Thompson. He took over the business and it still remains with the family.
Blackpool is said to come from the dispelling water, most likely Spen Dyke, draining into the sea which runs over a peat bog, giving the water a dark/black look. Curiously on the other side of the Irish Sea, Dublin get’s it’s name from the name Dubh Linn, which also means ‘black pool’!
An animal skeleton thought to be thousands of years old was found near Blackpool Sixth Form Collage in 1970. Found with an arrow head embedded in it, showing that humans have been inhabiting the area for a very long time indeed.
Blackpool itself is not named in the Domesday Book of 1086, however some of the Anglo-Saxon towns that were later to become part of it are named.
Blackpool remained quite small throughout the middle ages and only a few farmsteads were to be found. It was not until the 18th century that ‘taking the waters’ became popular with the rich and middle classes. The happy past-time of bathing and relaxing grew as towns such as Manchester developed in the Industrial Revolution. During this time it grew, and the familiar icons such as the Tower and Pleasure Beach sprang up, boosting the local economy.