Find The Best Packaging Design Agency

The UK has a wide variety of packaging designers; ranging from small concept design studios, up to larger packaging design companies that work with global brands.  

The issue for your business is finding the right packaging design agency for your product.

Whether your product is a brand new one, a product in concept design, or it is already an established product you are looking for a new packaging designer for.

Whether it’s food boxes from McDonald’s, Apple’s iPhone packaging, the box that your new TV comes in, or even tea bags, just about every product in a store has packaging.

Having great packaging is different, something that you want to stand out in the crowd.

What Is Packaging Design And Why Is It Important?

Product packaging is the wrapping that is placed on your product and can be extremely important in the success of marketing your product as well as generating sales.

Now that you’re thinking about it, odds are, you bought a product because the packaging design interested you. Yes, you may have needed shampoo, but did you need that specific brand?

The one with the sleek, expensive-looking bottle? No, but you bought it because you thought it would make you feel fancy, even if it’s the same product as what’s in the discount bin.

It not only transforms the look of your product but it also tells people what your product is about.

If people aren’t attracted to what you’re selling or aren’t clear about what your products are used for, you’re unlikely to get any buyers.

With the market place being a highly competitive environment, your product packaging is what can differentiate you from the rest.

What Kind Of Products Need Packaging

Almost any product you can buy in a shop needs it.

• Mobile phones
• Clothes
• FMCG products
• Food products
• Drinks
• Perfumes

The list goes on, it is used for everything we can buy.  They will work with you to create the perfect package, whatever your product.  Selecting a packaging design that suits your brand, but fits into your industry can be tricky.

The Need For Great Packaging

These days packing sells, some products are sold on their packaging.  From crisps to toys, great packaging is essential in today’s society.

Packaging of the world is vast, dynamic and a very very creative medium. They can be simple mailing boxes, it can be a poly mailer, mailer bag or it can be a tube.

Product boxes fulfil many roles like identification, protection, marketing and transportation. So with these many roles to fill, you can see how quickly and easily the topic gets complicated.  

What Types Of Things Do You Need To Consider?

You may not think it, but agencies have a lot to consider in order to give your product the best chance of success. Key areas they focus on are:

Uniqueness – The way your product is packaged may look good but it also needs to be unique in order to stand out from the many other products that are in the marketplace.
Creativity and innovation – These can indicate that you’re a modern and forward thinking brand and can also help your product stand the test of time.
Large scale appeal – While we are all attracted to different things, they must try to attract the masses with their design.
Material and functionality – Factors like hygiene, sustainability and environmentally friendliness are extremely important.5 questions to ask an agency.

We have put together some packaging design ideas for you to consider.

Recyclable Packaging

A big topic at the moment is waste plastic and overuse of packaging by supermarkets.  

With sustainability becoming more important than ever, businesses are exploring new ways to reduce their environmental impact. One way to do this is by incorporating recycled materials into packaging designs

Does they use environmentally friendly materials?  Recycling is a big topic at the moment and packaging has to be recycled.

When it comes to your business’s packaging, using recycled materials has many advantages. For one, it’s good for the environment. Recycling reduces the need to harvest new raw materials, which in turn decreases greenhouse gas emissions and conserves energy.

Another advantage of using recycled materials in your packaging is that it can help reduce your carbon footprint. Recycling helps to conserve energy and natural resources, which reduces the amount of greenhouse gases emitted into the atmosphere. This can have a significant impact on climate change and global warming.

Some of the befits of eco friendly packaging are:

• It is beneficial, safe and healthy for individuals and communities throughout its life cycle.
• It meets market criteria for performance and cost.
• Sourced, manufactured, transported and recycled using renewable energy.
• Optimises the use of renewable or recycled source materials.
• Is manufactured using clean production technologies and best practices.
• Is made from materials that remain non-toxic throughout the life cycle.
• Is designed to optimise materials and energy.
• Effectively recovered and utilised in biological and/or industrial closed-loop cycles.

Many companies use the fact that their packaging is eco friendly as a USP for choosing their product.

Compare Packaging Design Prices

All marketing agencies are independent, so there are no set fees.  It is wise to shop around and compare packaging design costs from a variety of packaging designers.  

This way you should be able to find the best agency for the cheapest price.