Packaging For Clothing

Packaging For Clothing Companies

Packaging for clothing companies is very important in selling your brand.  

For budget brands like Primark, packaging is minimalistic and basic.

For high end fashion brands, the packaging for clothes is very high end with expensive branded bags to further boost the brand.

If your clothing business needs packaging support, we do advise you talking to packaging designers that know the clothing and retail industry.

Why Packaging Matters

Like with Christmas, how clothing is presented is half the fun.  It can increase the value of the clothes making them more desirable. 

Considering some of the top fashion brands like Tommy Hilfiger, Georgeo Armarni, or Louis Vuitton, they all use attractive packaging, increasing the value of the brand.  Most of the time with Louis Vuitton bags, they come in bags of their own, with a luxury design to match the luxury brand within.

How something is presented effects how it sells.  As they say with food, you eat with your eyes.  

The same can be said with clothing, we buy with our eyes.  This is why point of sale is so important, packaging for clothing comes into marketing and display as much as how it is presented.

What Material Should You Use?

We are all aware that plastic is not the way forwards, since most of our clothes, food, drinks and consumables such as toothpaste come in plastic packaging.

What other materials can be used for your clothing?  Metal is obviously not really an option, but what about a kind of paper or cardboard?

Talking to packaging designers about recycled packaging design would be a good option, as the eco-friendly route may well act as a selling point for your clothing brand.

Eco-friendly packaging for clothing should act as a selling point, as recycling is a big topic at the moment due to the issues around micro plastics.

Even our clothing itself contains plastic, have you considered using natural fibres for your clothing brand as well as for your packaging?

How Much Would Packaging Cost?

Packaging prices will vary depending on the agency that is selected.  As all agencies are independent companies, they fees will vary.  Remember that all designers are private companies and therefore will have profit margins.  

It is wise therefore to compare quotes on design.  It is wise to use a packaging designer that has worked with clothing brands in the past.  If they have produced clothing packaging, they should be able to produce you a better design.  

Of course materials are factored in, however with design it is mainly marketing time.  Where the agency is based does play a roll.  

If a marketing agency is in Central London, their overhead costs will be much more than if they are based in based in Devon.  This would be down to staffing costs and rent for offices.

Questions To Ask Packaging Designers

Here are a few questions you may consider asking packaging designers when you talk or meet with them:

• What clothing brands have you designed packaging for in the past?
• What materials do you feel best represent our brand?
• Is there an eco-friendly option for packaging of our clothes?
• How do you feel the design of the packaging can add value to our clothes?

There will undoubtedly be other questions you will have to ask different packaging designers, but there should get you started and send you down the path.

Meeting with packaging designers is always advised as you can view their products, touch their products, get a feel for the material and durability of the packaging.

It also gives you a chance to assess any claims they make on their website, such as ‘we are the UK’s number 1 packaging designer for UK clothing brands’.

Compare Multiple Quotes

There are hundreds of creative design agencies in the UK.  For this reason we do suggest you using a local packaging design agency.  This way you can meet them to discuss your clothing packaging ideas.  

Since all packaging design agencies set their own rates, packaging design costs do vary.  

Sadly with packaging design, you do not get what you pay for.  The most expensive packaging designer is not necessarily the best.

Neither is going with the top agency in the results of a Google search.

Finding the ‘right’ packaging designer for your clothing/fashion brand is important.

As mentioned, if you are a budget brand like Primark, the packaging does not have to be elaborate.  However if you want your packaging to really stand out (as they do in episodes of The Apprentice) then talking to an expert is wise.

We want to help you find the ‘right’ packaging designer for your clothing company, not necessarily the cheapest.

If you are interested in getting quotes from packaging design agencies that know the fashion industry, just fill in the form.

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