Firstly let us consider what your brand is and why it matters.
Your brand is what makes you stand out from every other architect in your town. It is what sets you apart.
You have a lot of completion, according to RIBA, there are over 40,000 in the UK and this number is growing as new buildings are demanded.
Your brand is more than just your website or logo, it is more than your strap line or mission statement. Your brand is all of this and more, it is the emotion that all of this brings up.
Your brand is also (in many ways), living and breathing, and does need to have continued work done on it. Certainly since COVID-19, the brand of architects is important.
As an architect, you will appreciate that good planning is necessary before you decide on what ‘angle’ to go for.
Have a look at other local architects around you in your town. Have a look at top architects in the UK (Forest & Partners for example) to see what makes them stand out.
Sitting down (so to speak) with an experienced agency is important to thrash out ideas.
There are over 10,000 branding agencies in the UK and pretty much all will want your business.
At Marketing Quotes, we always advise comparing quotes (and ideas) from different branding companies.
More so, compare quotes from branding companies that have experience in doing marketing for architects.
Have a look at their portfolio to see what construction companies they have worked with.
There is a saying ‘you get what you pay for’; however with marketing, this is not necessarily the case.
The cheapest branding company is not necessarily the best, however neither is the most expensive.
Deciding which marketing company you want to work with really needs to come down to the following:
Your brand is what sets you out from your competition (as mentioned when we started) and does need careful consideration. Your brand for your practice does need to be right first time. Chopping and changing your brand is not good. Consider established brands like McDonalds or Bovis, they rarely tweak or change their brands, unless for a very good reason.
If you would like some help, just fill in the form opposite to compare quotes from local branding agencies that have experience in working with architects and the build environment.