Branding For Architects

Branding For Architects

Firstly let us consider what your brand is and why it matters.

Your brand is what makes you stand out from every other architect in your town.  It is what sets you apart.

You have a lot of completion, according to RIBA, there are over 40,000 in the UK and this number is growing as new buildings are demanded.

Your brand is more than just your website or logo, it is more than your strap line or mission statement.  Your brand is all of this and more, it is the emotion that all of this brings up.

It is also (in many ways), living and breathing, and does need  maintaining and building your brand.  Certainly since COVID-19, the brand of architects is important.

Planning Is Everything

As an architect, you will appreciate that good planning is necessary before you decide on what ‘angle’ to go for.

Have a look at other local architects around you in your town.  Have a look at top architects in the UK (Foster & Partners for example) to see what makes them stand out.

Sitting down (so to speak) with an experienced agency is important to thrash out ideas.

What Is Branding?

Branding is a unique area of marketing, which is a marketing channel on it’s own, but it also incorporates other areas of marketing.

Branding for architects is about communicating a message to your audience.

Consider some of the leading architectural brands, such as RIBA, why does their brand stand out?

Branding is all about trust, communicating your message of trust to your customers, your competitors and to the wider construction industry.

Branding can be communicated through the following marketing channels:

• Your Logo
• Your Website
• Your Offices
• Your PR Campaigns
• Your Company Clothing
• Your Company Vehicles

With branding, it is all about continuity, making sure the typography on each of the above bullet points is the same, the colours are the same, your logo & website are modern.

Find An Experienced Branding Agency

There are over 10,000 branding agencies in the UK and pretty much all will want your business.

At Marketing Quotes, we always advise comparing quotes (and ideas) from different branding companies.

More so, compare quotes from branding companies that have experience in doing marketing for architects.

Have a look at their portfolio to see what construction marketing they have worked with.

The Cheapest Branding Agency Is Not Necessarily The Best

There is a saying ‘you get what you pay for’; however with marketing, this is not necessarily the case.

The cheapest branding company is not necessarily the best, however neither is the most expensive.

Deciding which marketing company you want to work with really needs to come down to the following:

• Do they have experience in the construction sector?
• How long have they been established?
• What do their initial design plans look like?
• How much are they charging?
• What does your heart tell you/gut feel?

Your brand is what sets you out from your competition (as mentioned when we started) and does need careful consideration.  Your brand for your practice does need to be right first time.  Chopping and changing your brand is not good.  Consider established brands like McDonalds or Bovis, they rarely tweak or change their brands, unless for a very good reason.

Compare Branding Quotes For Your Architects

All branding companies are independent, profit making companies.  With branding, you do not get what you pay for.  The most expensive branding company in the UK does not make them the best.

However, comparing marketing quotes is not about finding the cheapest price, that is not how marketing works.

We want to help you find the ‘right’ branding company for your architectural practice.

If you would like some help, just fill in the form opposite to compare quotes from local branding agencies that have experience in working with architects and the build environment.