Email Marketing Company

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As a business, we want to help you find the right email marketing company for you. nEmail marketing is relatively new in the marketing world, but is one of the most powerful forms of marketing when used correctly.  There are hundreds of email marketing companies around the UK.  We can help you narrow the selection by getting you quotes from 5 local email marketing companies.  E-marketing is one of the most important forms of direct marketing.

What do email marketing agencies do?

An email marketing company will help you grow your database, interact with your customers, and drive more sales.

They will help you develop a strategy, plan campaigns, as well as creating the design and copy for the emails. Once a campaign has been sent they willreport and analyse on results to gain an understanding of how customers respond to your business.

Marketing agencies will also use the results of campaigns to test and segment your database to make sure you are hitting the right people with the right message at the right time to create the biggest opportunity for sales.

How can email marketing grow my business?

  • Communicate with fans of your brand

When people sign up to your mailing list they are asking to receive information from you. This can create high conversion rates as you are only communicating with people who are interested in your brand. Email marketing is one of the only channels where consumers ask to be contacted, so it’s important to make the most of this.

  • Customise your messaging depending on interactions

Email marketing presents many dynamic opportunities. You can send personalised emails with your customer’s name, and even target your audience by previous email open rates, sales history, country, and time zone. Personalised emails allow you to put the most relevant messaging across to your audience which is likely to increase interactions and drive sales.

  • Get your message across quickly

Creating an email campaign is less time consuming than putting together a postal flyer or catalogue. This allows you to send out offers and reductions at the time they occur, which will create a sense of urgency in the messaging to encourage an immediate response. Email campaigns allow you to see results within minutes after an email has been sent, making it easy to see the direct effects of your campaign.

Another benefit of sending an offer in an email is that it can be forwarded on to the recipient’s friends, family, or colleagues which will communicate your message to an even larger network of people.

  • Return on investment

Email marketing has the potential for a fantastic return on investment, with a number of sources suggesting that it has the highest return than any other platform. See here for more details on email marketing costs.

To find an email marketing company that can suit your business needs is absolutely free with Marketing Quotes, and having received your five free quotes you’re under no obligation to choose a specific agency.

Do I need an email marketing Company or can I do it myself?

If you have a small database then some platforms will allow you to send out email campaigns for free. They have set templates and provide reports which enable you to easily analyse the success of your campaigns. This might seem like a tempting option, however hiring an agency to manage your email marketing has many benefits.

An email marketing company will create a strategy which turns email activity into sales. They will work to understand your brand and develop a strategy which targets the right audience with the most persuasive message.

The title, content, and timing of your emails are so important for opens and clicks, and your agency will be up to date on best practices to ensure that you generate the highest interaction.

Agencies will also be able to help you manage your database and grow it, as well as analyse and report on interactions with actionable insights to develop your business.

5 things to ask an email marketing Company

  1. What platform do you use to send out the emails? e.g. MailChimp or Get Response
  2. How much does email marketing cost?
  3. Will you design the template and will this fit in with our branding?
  4. How will you report on success and growth?
  5. Do you have any testimonials from past clients?

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