As a business, we want to help you find the right email marketing company for you. This method of communication is relatively new in the marketing world, but is one of the most powerful forms of marketing when used correctly.
There are hundreds of agencies around the UK. We can help you narrow the selection by getting you quotes from 5 local experts.
This is one of the most important forms of direct marketing.
They will help you grow your database, interact with your customers, and drive more sales.
They will help you develop a strategy, plan campaigns, as well as creating the design and copy for your message. Once a campaign has been sent they will report and analyse on results to gain an understanding of how customers respond to your business.
They will also use the results of campaigns to test and segment your database to make sure you are hitting the right people with the right message at the right time to create the biggest opportunity for sales.
When people sign up to your mailing list they are asking to receive information from you. This can create high conversion rates as you are only communicating with people who are interested in your brand. This is one of the only channels where consumers ask to be contacted, so it’s important to make the most of this.
Email marketing presents many dynamic opportunities. You can send personalised messages with your customer’s name, and even target your audience by previous open rates, sales history, country, and time zone. Personalised messages allow you to put the most relevant messaging across to your audience which is likely to increase interactions and drive sales.
Creating a campaign is less time consuming than putting together a postal flyer or catalogue. This allows you to send out offers and reductions at the time they occur, which will create a sense of urgency in the messaging to encourage an immediate response. Campaigns allow you to see results within minutes after a message has been sent, making it easy to see the direct effects of your campaign.
Another benefit of sending an offer in a message is that it can be forwarded on to the recipient’s friends, family, or colleagues which will communicate your message to an even larger network of people.
It has the potential for a fantastic return on investment, with a number of sources suggesting that it has the highest return than any other platform. See here for more details on any costs.
To find an expert that can suit your business needs is absolutely free with Marketing Quotes, and having received your five free quotes you’re under no obligation to choose a specific agency.
If you have a small database then some platforms will allow you to send out campaigns for free. They have set templates and provide reports which enable you to easily analyse the success of your campaigns. This might seem like a tempting option, however hiring an agency to manage your campaign has many benefits.
They will create a strategy which turns messages into sales. They will work to understand your brand and develop a strategy which targets the right audience with the most persuasive message.
The title, content, and timing of your messages are so important for opens and clicks, and your agency will be up to date on best practices to ensure that you generate the highest interaction.
Agencies will also be able to help you manage your database and grow it, as well as analyse and report on interactions with actionable insights to develop your business.
We have put together some email marketing tips, which may be helpful.