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Broadly it allows you to create, share and exchange information and ideas in virtual communities and networks.
Social media is a broad term as it covers a large range of internet tools and platforms. It can be hard to get to grips with what each platform offers, so we’ve provided a short summary of the key platforms your business should be familiar with:
Facebook – Facebook pages allow you to share posts, articles, images and videos with your followers, providing an easy way to get a conversation going with customers, improve loyalty, ask for feedback and build up a community.
Twitter – Twitter allows you to post 40 characters in a single tweet, and can be used to announce new products, share news in your industry or offer discounts.
LinkedIn – This is a social business network. Developing a strong reputation by joining LinkedIn groups aligned with your industry and answering questions in forums will be beneficial to your business.
Google Plus – This was a social network which has now closed.
Pinterest – A digital bulletin board which is a highly visual way for people to share interesting online content.
Tik Tok – A relatively new platform that is 100% about videos.
Choosing the right or best social media platform is important, as they are all different in their own ways.
There is also the opportunity for paid advertising on all platforms. This can be an effective way of sharing your message with a highly targeted audience segmented by demographic information, geographic location, and interests.
Tweeting a message or putting out a Facebook post to your fans and followers is absolutely free.
Posting new and relevant information out to your followers and making them feel good will help you develop a relationship with your customers who are interested in your brand.
This relationship will then create a receptive customer base for launching new products and services.
It is a great way to monitor and respond to customer’s comments, concerns and questions.
More and more people use social media to vent their concerns and similarly their appreciation for your business.
Keeping abreast of this and responding socially will allow you to showcase your brand as caring and trustworthy which will be invaluable to your business.
It is a great way to showcase your brand’s personality. You can share information about your business, your employees, your workspace and your ethos.
These actions humanise your brand and make you more relatable, creating loyalty for your brand.
A great example of this is Innocent who have seamlessly developed their personality through their Facebook and Twitter activity.
The idea that you can provide a valuable service to your target market allows you to position yourself as an expert in your industry.
Whether you’re sharing blogs, posts, tweets, or solving problems or giving information, you’re adding value to your customers and increasing the credibility of your brand.
By expanding your customer base, providing better customer service, building an online personality, and positioning yourself as an expert in your industry you will stand out from your competitors which will help you bring in new business.
Setting up your social accounts is relatively simple, however growing your social following is trickier and doesn’t happen overnight.
An agency will work to understand your brand and target audience to plan a strategy for your business to grow your social following with the people who are most valuable to your business.
You never know, your content could go viral!
They will help plan content which creates a personality for your brand and showcase your expertise in your area of business. Informative and well written content has a greater potential to be shared online, which will work to help build up your social following.
They will also help manage customer relations and deal with any complaints which will save you time and stress, and prove to your audience that your business is trustworthy and reliable.
Finding a social media agency with Marketing Quotes is free, and you’re under no obligation to choose an agency.
Request your five free quotes today to find an agency that can help you thrive across many platforms.
Once an agency has responded to your brief with a quote we would recommend going to see them in person to get a feel about whether they are the right agency to match your business values.
This process can be daunting if you are meeting an agency for the first time and don’t have a lot of knowledge in that area.
We’ve put together five questions to ensure that you find the right agency for you: