A full service marketing agency handles all your promotional activities needs in house. Full service agencies can offer digital and traditional marketing, graphic design, website development, PR and even telemarketing services. The full service marketing agency will cater for all your needs from one place, making sure your overall marketing strategy is focused and working towards the same goal.
To start creating a successful strategy for your business, simply tell us your needs and get five free quotes from local marketing agencies who are eager to work with you. There’s no obligation to choose an agency, though with over 11 years’ experience and hundreds of professional communications agencies on our books we are sure you’ll find the right agency for your business.
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A full service marketing agency will be able to create a strategic marketing plan for your businesses. This is really the first sep. They will use their expertise to decide the most effective marketing channel (or channels) to deliver your message most effectively within your budget.
You need to have someone to handle all your promotional activities with ease, as all projects will take place under the same roof. The agency will have a 360 degree view of your business which will enable continuous learning and improvement on your business as a whole, and this holistic approach will ultimately maximise your return on investment.
When hiring a full service marketing agency it is important to ask your agency how many years’ experience they have, and whether they have experience working in a similar industry to yours. You might also want to ask who else they have worked with and whether they have any testimonials from current clients.
The marketing agency should be able to cover all your marketing needs and to streamline a marketing strategy for your business. It’s important that they provide you with a plan which ensures all marketing efforts are geared towards the same goal, as this will enable to help you create the highest return on your investment.
It is always worth meeting a local agency and visiting their office as this can help you get a feeling for who they are and their business mentality. You’ll be able to meet the team who would be working on your account and talk through their goals for your business. This will help you get the feeling about whether they are the right match for you.
One thing to bear in mind is that all agencies are private companies. They all set their own rates, so there is no standard to go by. We want to help you find the best agency for the best price. One that will deliver you results. This is not about getting the cheapest agency, as they may not be the best. ‘You get what you pay for’ does not apply either.
This is about chemistry. Do you like the agency? Do they know your industry? Have they the experience in marketing to justify your investment? That is a good way of looking at it, as marketing is an investment and you do not want to invest poorly.