Marketing & PR Agency

Marketing & PRAre You Looking For A  Marketing Or PR Agency?

Find a marketing or PR agency that knows your industry sector is important.  

As all marketing agencies are different, each will require a unique approach to their promotion for their sector.

The UK has over 30,000 creative design agencies.  Each one is independent, with different skills, experience and industry background.

We want to help you find the ‘right’ agency for your business, one that understands your products, services and industry.

Since the UK is in a recession, our advice is marketing during the recession is important.

In particular, marketing for startup companies needs to be effective.

If you are looking for more information on finding a suitable expert agency for your business see below.

What Does This Involve?

Promotion of your business involves strategies to successfully promote your company, products and services. Effective promotion that drives results is vital for any business or organisation and can help you reach your goals, whatever they may be.

Public Relations involves activities that help build brand awareness and loyalty.

It’s about persuading the public or other stakeholders to maintain a positive perspective of your company based on your core values.  

PR and branding are closely linked, as branding is a separate discipline of promotion.  However even though it carries distinct disciplines, there is often an overlap.

This is why finding the right expert agency is so important.  If you need just one area of marketing, then one agency may be suited.  If by scratching at the surface it appears you need something else, that requires a multi-skilled agency.

What Is The Difference Between The Agencies

It’s true that they are both are closely aligned and best used together.  But there is a difference which you should be aware of before choosing a marketing and PR agency.

It is primarily to do with sales where a product is promoted, sold or distributed to a purchaser. Your strategy could involve anything from advertising to copywriting.

Public relations however, is helping people understand your brand and build positive relationships.  Of course if people are remembering you for the right reasons, they are more likely to buy your product or use your services.  

The benefits of outsourcing marketing is down to cost and no staff hassles.

This will result in more sales, it’s here that both marketing and PR connect.

Can One Agency Cover All My Needs?

While some agencies offer an integrated service, many agencies specialise in one of the two.

This is because the two require different skills and a seasoned professional is not necessarily equipped to be a public relations expert.  If they have the staff, very often they can provide the service.

It is about finding the right agency, specifically one that knows your industry sector.  Knowledge is power, and if the agency knows your market, they can communicate your message.

What Services Do They Offer?

This is a broad term and while many creative agencies may cover a range of services, some may specialise in niche areas such as:

  • Advertising
  • PR
  • Lead generation
  • Telemarketing
  • Communications
  • Copywriting
  • Market research
  • Telesales
  • Full service marketing
  • Sales training
  • Business development
  • Corporate gifts

If you’d like to get agency quotes from one of these specialised areas, just select the service you want on our quote form. It’s that easy!  

Don’t spend hours on google searching countless websites for an agency.

Can I Do It Myself?

You may want to do this in-house but there’s a lot more to it than many would think.

Firstly you need to plan.  Then you need to set up and implement your strategies.  You need to then have the time and tools to analyse and evaluate the performance.

While it may seem like this is do-able, the world of marketing and PR is constantly evolving.  A specialist agency will be able to keep up to date with all the latest trends.

Working on your business’s marketing or PR is a full-time position and when not done correctly, it can have adverse and costly effects on a business.

How Much Does Marketing & PR Cost?

That is where we are to help, a little like asking how much car insurance costs, it does vary.

The cost really depends on how much marketing support your company ‘needs’.

This will be down to an assessment, to establish the size of your market, how competitive it is and how to get you noticed.

5 things to ask an agency

  1. Do you know my industry, my product/service?
  2. Can I talk to some of your current clients?
  3. What ROI have you got those clients?
  4. Do you have testimonials from previous clients you’ve worked with particularly of those who are in my sector?
  5. Who will be working on my account and how do they communicate with me on progress and results?

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