An events hospitality agency is a specialist area of marketing. Events and hospitality are used both to treat staff, and to treat customers. This could be a trip to Ascot with potential clients, or an awards ceremony at the Savoy.
Event management is a strategic marketing service helping you communicate with clients and potential clients. These agencies will help you project manage the planning of corporate events, conferences, product launches and press conferences. Event management agencies can handle a variety of specific event services, ranging from a few select services for clients with limited budgets to handling all creative, technical and logistical elements of an event.
Corporate hospitality is the entertaining of clients by companies in order to keep clients happy and generate more business. Retaining and expanding your customer base is integral to the success of any business, and corporate hospitality events allow companies to develop long-term relationships with their clients and to catch the attention of potential clients.
Events hospitality agency can handle all areas of entertaining prospective clients, and keeping staff motivated.
Nurture relationships and create loyalty
Events and corporate hospitality will allow you to nurture long and healthy relationship with existing clients. Taking a client to an event and giving them a fantastic experience will demonstrate how much you value them and create a lasting impression linked between the event and your business.
Build your client base
Putting on an event creates a relaxed and enjoyable surrounding where you are able to spend some quality time with a client and showcase to them how much you value their business. Away from a boardroom clients are able to enjoy themselves and listen to what you have to say in a relaxed environment which will make them more receptive to your message.
Create networking opportunities
The old saying goes ‘It’s not what you know but who you know’, and that is still true today. At an event you’ll get the opportunity to meet and mingle with your own clients and have the opportunity to meet new ones.
Launch new products
An event gives you the perfect setting to launch a new product. Your event management agency can help you create an event which is tailored to your business needs, and create excitement and a buzz around the launch which will generate interest and have maximum impact on the invitees.
Stand out from the crowd
People respond to success, and so it’s important that you showcase your company in a positive light. Entertaining clients will help you stand out from the rest of your competitors by offering something above and over what is expected. This will give you the opportunity to entice new clients and enhance your reputation to encourage recommendations from your current clients.