A Communications agency will help you exchange information, ideas, and feelings with your customer base. This can involve corporate identity, naming, branding, brand communication, design and development.
Effectively a communications agency will enable you to share and promote your brand and products, which can ultimately convert potential customers into sales.
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A good communications agency will be able to design, write, print and even circulate work for you. Their role often covers content management, news writing, blog posts, media management, proof reading and much more. As communications can cover a vast scope of business needs, it’s important to let a communications agency know exactly which areas you need help in.
A marketing agency will have the expertise and the resources to extensive research and data handling along with the planning and execution of marketing strategies. They work to increase sales and bring a about a positive ROI. Communications can provide relevant content to drive this outreach. Marketing and copywriting require a different set of skills but they are stronger together.
Similarly with PR, which helps to maintain brand loyalty and build relationships, communications can support PR in its outreach and strengthen campaign success.
It’s important to hire a communications agency if you want to reach your target audience effectively. While many people assume communications is about copy, their role is much more advanced from developing strategies, creating effective brand messaging, proving thought leadership and engaging with customers etc.
If you need marketing assistance as well, we recommend looking for a marketing agency that also has a communications team. This will help you save money as opposed to hiring two agencies who will need to collaborate with one another.