The UK has literally hundreds of search companies, from freelancers to global SEO companies in London, working with some of the world’s global brands. We are here to help you find the right SEO agency for your business.
Do you need a global leading search firm that charges £10,000 upwards a month? Do you need a small local SEO company that can get you more local internet exposure? Do you need a Google Partner?
We have over 3,000 search optimisation companies registered, so let us know what you need. Whether you are a global brand and need a global reach, or if you are a hairdresser looking for more local customers in your village, we can help all.
This stands for search engine optimisation and it aims to improve website ranking on search engines such as Yahoo, Duckduckgo and Ask. The process involves getting traffic from organic, free or natural listings on search engines and no payment is involved unlike pay per click ads (PPC) which is another useful tool in driving traffic to websites.
All search engines use complex algorithms to rank websites based on how relevant they think it is to the user’s search query. The quality of content, the usability of your site and the amount of backlinks your website has from trustworthy sites can all help to increase your site’s visibility and help you rank higher on the search engine results page (SERPS). Users who have made a relevant search are more likely to click on your website, interact with your brand and make a purchase.
The internet is becoming the first choice of resource for many people when it comes to finding information, purchasing a product or using a service. This is why many businesses take to the digital sphere allowing them to target their existing and potential customers online.
However, the limited amount of listings that appear on the first page of the SERPS means not every business can get noticed straight away. Those business that appear further back in the SERPS risk being unseen as many people simply do not have the time to browse through pages when they conduct a search query.
A search engine optimisation agency can improve your search performance so that your website ranks higher making it easier for people to find you. The aim and goal is to get you more exposed to people in need of what you offer, increase the amount of traffic to your website and boost your business by increasing conversions.
In short, optimisation companies will ensure your business succeeds online and that you remain ahead of your competitors.
To make sure you create a successful ROI for your business, read our article on SEO costs.
There are many elements that make up the search engine optimisation industry and you may find you need more help in certain areas than others. These include:
You should always discuss the services available to you from agencies as some agencies may not specialise in all areas.
Back in the day, it was fairly easy to grasp and implement without the need of an agency, but things are much different today. Recent and ongoing developments in search engine algorithms means that the parameters for effective optimisation are constantly changing.
Not only do you need to keep up to date with what’s happening within the search sphere, you also need to know how to make it work for you and how to track its success using various tools and software. While it’s not impossible, optimisation is time-consuming and you will need to advance your knowledge of SEO as certain mishaps or wrong-doings have got many businesses penalised.
Hiring an agency means you can expect professional quality work with noticeable results and allows you to focus on other areas of your business.
Lastly, how much are you going to charge and how do you substantiate it? SEO prices vary from £20 per hour to over £100, all agencies are independent so set their own rages.
For more information on choosing an agency, read our tips on choosing an SEO expert.