The UK has a wide variety of packaging designers; ranging from small concept design studios, up to larger packaging design companies that work with global brands. The issue for your business is finding the right packaging design agency for your product.
Whether your product is a brand new one, a product in concept design, or it is already an established product you are looking for a new packaging designer for.
Product packaging is the wrapping that is placed on your product and can be extremely important in the success of marketing your product as well as generating sales. A packaging not only transforms the look of your product but it also tells people what your product is about.
If people aren’t attracted to what you’re selling or aren’t clear about what your products are used for, you’re unlikely to get any buyers. With the market place being a highly competitive environment, your product packaging is what can differentiate you from the rest.
What Kind Of Products Need Packaging
Almost any product you can buy in a shop needs packaging.
The list goes on, packaging is used for everything we can buy. A packaging design agency will work with you to create the perfect package, whatever your product.
You may not think it, but packaging designers have a lot to consider in order to give your product the best chance of success. Key areas they focus on are:
Uniqueness – The way your product is packaged may look good but it also needs to be unique in order to stand out from the many other products that are in the marketplace.
Creativity and innovation – These can indicate that you’re a modern and forward thinking brand and can also help your product stand the test of time.
Large scale appeal – While we are all attracted to different things, packaging designers must try to attract the masses with their design.
Material and functionality – Factors like hygiene, sustainability and environmentally friendly packaging are extremely important.5 questions to ask a packaging design agency
A big topic at the moment is waste plastic and overuse of packaging by supermarkets. Does the packaging designer use environmentally friendly materials? Recycling is a big topic at the moment and packaging has to be recycled.
All marketing agencies are independent, so there are no set fees. It is wise to shop around and compare quotes from a variety of packaging designers. This way you should be able to find the best agency for the cheapest price.