Find The Right PPC Agency

With hundreds of PPC agencies around the UK, we advise using someone local to manage your paid advertising campaigns.  Finding the right PPC agency for your company can be challenging.
In the UK there are over 500 PPC companies, ranging from freelancers up to top marketing companies in London working with top global brands.
If you’re still unsure whether you need a PPC agency, read our helpful information below.

What is PPC?

Pay Per Click advertising (PPC) is a quick way to reach a relevant audience on major search engines like Google and Bing, and can be very cost-effective when implemented and managed correctly.
You only pay when someone clicks on your advert.  So by using the correct combination of keywords, ad messaging, and landing page, you’ll should only attract visitors who are interested in your product or service and who are more motivated to convert.

How can a PPC agency help your business?

As your customers increasingly spend more of their time online, it makes sense to reach them on the internet.  A PPC agency will help you plan and execute an effective online advertising campaign that will reach your customers with relevant messaging.
Find out more on how does PPC marketing work.

What services do PPC agencies offer?

PPC agencies offer a wide range of services, from account audits and consultations, to full account build and management.
Most PPC agencies offer a full range of services. Broadly these will cover:

  • Account build/restructure – for the most effective & manageable campaign structure
  • Keyword research and optimisation – to find the most relevant customers
  • Budget and bid optimisation – to maximise ROI
  • Ad and landing page testing – to optimise conversion rate
  • Reporting – to showcase campaign effectiveness and drive the account forward

Some agencies can also run display adverts for you – these being advertising on sites other than search engines. Most commonly these will be in the form of image or animated adverts. Some agencies will have their own in-house designers to make these adverts for you, so let them know if this is a requirement.
The aim of all PPC activity should be aligned to meet your business goals, and a good agency will operate with a “business owner mentality” – treating your account as if it were their own company.

Do I need a PPC agency or can I do it myself?

The fundamentals of PPC are fairly easy to grasp, and there is a wealth of information about the topic online. However there is a vast difference between an averagely run PPC account and an excellently run one.

Shop Around For A Good PPC Agency

PPC costs do vary considerably, so we do advise shopping around and comparing quotes.  Just fill in the form to get free advice and quotes from local PPC agencies.
For more information on choosing an agency, read our PPC Tips.

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