We’re Jpd, an independent brand strategy and design consultancy that believes in a mindful and collaborative approach to brand development, discovering brand opportunities, and growing resilient brands. From revitalizing established brands to defining challenger brands of tomorrow, we create strong, positive, distinctive brands and experiences to help businesses prosper. Our team consists of award-winning brand specialists, researchers, and strategist designers based in London and Dubai. We love to ask questions, shape meaningful relationships with clients, and discover strong brand opportunities. Jpd specializes in brand strategy, brand identity expression, packaging design, brand environments, and digital ecosystems. We work with global companies, regional players, and institutions across a wide range of sectors, including AEC, Energy, Hospitality, Professional Services, Public Sector, Retail, and Non-profit.