ROI - It’s what HROC stands for. One of the fastest growing integrated agencies in the Midlands, we provide creative, effective and measurable marketing solutions that maximise the return on your investment. One of the largest and fastest growing independent agencies in the Midlands, HROC has a long and proven track record of providing intelligent, effective, award-winning solutions for a diverse range of clients, across a multitude of different sectors.
We are passionate about the brands we work with and bring together a wealth of experience and expertise from the fields of advertising, design, digital and public relations to provide an integrated media-neutral solution that delivers the best results for our clients. HROC is a truly integrated marketing communications agency offering an all-encompassing range of marketing services. Including communications planning, advertising, design, digital, public relations, social media, media planning and buying and video production. Back in the day people used to listen to the radio, watch the news at a certain time of day and read a daily paper. Forget all that. We sit at our desks and read the news online. We watch television news at 3am on a digital channel. We don’t care what brands are telling us anymore, it’s what other consumers say that counts, through blogs and forums. It’s not just about communication anymore, it’s about conversation.
Online PR is a powerful tool which helps you engage in those conversations, helps influence consumer opinion and manages and protects your brand reputation online. Much off the offline media now has an online equivalent and the rise of forums, opinion sites and blogs has been astronomical in recent years. Online PR allows you to utilise this powerful communication tool but you need to know what you’re doing, because if you don’t, and you get it wrong, it can have damaging consequences.
Online PR is a specialism that we have developed over a number of years and we are now seen as a leader in this relatively new discipline. Online PR isn’t just about communication though, it can help with your SEO rankings and if done properly can have a demonstrable and extremely measurable positive effect on your business.
Our team of over 60 marketing specialists offers a wide range of services including advertising, design, digital, public relations, social media and media. HROC is accredited by RAR as one of the top 20 agencies outside of London, and has produced award-winning work for many regional, national and international clients across a wide range of industry sectors. Social media is not a strategy or campaign. It is a conversation that occurs online around your brand. You can choose to be involved in the conversation or not. We allow our clients to start and engage with conversations online using the most appropriate method. Social media marketing is about involvement and finding the right approach, get it right and you will see it pay dividends for company reputation online. Do it wrong and the damage can be irreparable. HROC understands that social media marketing is more than just a Facebook page, Twitter feed or a stale blog. Using our digital experience and PR knowledge, we have managed to provide a social media solution that gives our clients presence in this arena that speaks for the brand, promotes it and gains the most exposure for our clients. At HROC we combine the social marketing expertise of the digital team and the communication skills of the public relations team. This means our clients get a digital social media strategy that stays ahead of the rest, but still manages to converse to their community in a voice that represents their business. Finding the right approach is not always straightforward, social media is a marketing channel that needs to be developed over time to find out what works and the best way to interact with you community and users. We have developed social media presence for consumer and B2B brands, tailoring their approach to give the greatest return. Whatever your objective, we can help social media become a key brand building and marketing tool for your business.
