Tonik is a multidisciplinary studio that believes life is better when lived beautifully. Our passion is to inspire this belief by creating beauty, warmth and simplicity in everything we do. From our design work to our relationships with clients. Each project we work on is crafted with the upmost care and an obsessive attention to detail. We treat every brand as if it were our own. We are a multidisciplinary studio; a collective of designers, developers and storytellers. We specialise in branding and web designing beautiful spaces and crafted packaging; blending design and strategy with a little bit of magic to turn ideas into reality. Your brand is more than just how it looks, it's should also cultivate meaning, create context and be a true reflection of your passion, values and aspirations. Tonik will help guide you every step of the way, finding the gentle balance between pushing convention and honouring tradition, creating an aesthetic that is at once timeless and unexpected.
Branding is at the heart of marketing. This initial part of the process presents us with the opportunity to ask questions of each other and make sure that your needs and the brand vision are clarified. Collectively, we will share initial thoughts and agree on a brief and deliverables that suit you.We really get to know you and your brand and the market in which it will thrive. Uncovering the brand truths will help us understand how your brand needs to work; to do this we look specifically at the category, the consumer, and the trends beyond the category as we know it. After getting to know you and your brand, here we will establish the look and feel direction. Ideas will be presented as mood boards; containing colour palettes, typography, pattern and tone of voice. This should be a sneak peek of what’s to come! We then give you a time window to consider the options and provide feedback on the route you would like to take. Here we brainstorm ideas, create rough sketches and get to work bringing your brand to life. Whether we’re designing packaging, developing logo concepts or pinpointing the perfect colour scheme, we honour the creative process by exploring different options. We will strategise, collate our ideas and propose one or two directions which your branding could take.
Your website is your shop window to the world! You and your business are unique, so why settle for another template website design that your competitors are already using? We go the extra mile & tell the story of your work the way it should be told, with creativity, positivity and attention to detail with a beautiful & distinctive web design. However these days it has to be mobile friendly. For many, if your website isn't mobile friendly, it simply does not exist. Each and every one of our websites is fully responsive, built from the ground up with mobile & tablet devices in mind.
